Conjugal Visits

Marital Visits 5 marital appearance can be viewed as an earned benefit just as a control component, whereby the detainee...

Music Study Guide Essay

Music is a craftsmanship dependent on the association of sounds in time. Additionally the all inclusive language of man or something who realizes Pitch is the relative height or lowness that we hear in a sound Tone is a sound that has a distinct pitch Interim is the separation in a pitch between any two tones Tones are isolated by an interim called the octave Tones have a particular recurrence in music Pitch extend is the separation between the most reduced and most noteworthy tones that a voice or instrument can deliver Scope of an undeveloped voice is somewhere in the range of 1 and 2 octaves Elements are degrees of tumult or delicate quality in music Tumult is identified with the adequacy of the vibration that creates the sound Emphasize is an accentuation of a note Instrument might be characterized as any system that produces melodic sound Register is the piece of the tonal scope of an instrument or voice Pizzicato-culled string Twofold stop-two notes without a moment's delay Vibrato-shaking the left hand while pushing down with the other. Throbbing expressive tone that causes little pitch vacillations that make the tone hotter Mute-a clasp that cover or suppresses that tone Tremolo-quickly rehashes tones by snappy all over strokes of the bow Harmonics-Very sharp tones are delivered when the artist softly contacts certain focuses on a string Woodwinds have little openings along their length that are opened and shut by the fingers or cushions constrained by a key system Flutes and piccolos are played by blowing over the edge of a mouth gap Recorders are played by blowing through a whistle mouthpiece Single-reed woodwinds are played by affixing a reed over a gap in the mouthpiece that vibrates when the player blows over it (ex-clarinet, bass clarinet, saxophone) Twofold reed woodwinds utilize two thin bits of stick that are held between the musician’s lips (ex-English horn, contrabassoon, bassoon) Bass instruments are played by the performer blowing into a cup-or pipe formed mouthpiece (vibrations of bass instruments originate from their lips) Pitch of metal instrument is managed by changing lip pressure and by utilizing slides and valves Quiets change the tone shade of bass instruments At the point when a pianist’s finger strikes a key, a felt-concealed mallet swings against a string (more prominent the power on the key, all the more remarkable the hammer’s blow, stronger the tone delivered) Damper descends on the string to stop the vibrations when the piano player relinquishes the key Damper pedal is the most significant pedal, permits a musician to support tones Una corda pedal, on the left, cloak the sound Sostenuto pedal, in the center, permits the piano player to continue a few tones without supporting others Harpsichord has strings that are culled. Constrained by a couple of consoles. Funnel organ has numerous arrangements of channels constrained by a few consoles, including a pedal console played the organist’s feet Tape studio was the primary apparatus of writers of electronic music during the 1950s Synthesizers are frameworks of electronic parts that produce, alter, and control sound Simple Synthesis depends on speaking to information as far as quantifiable physical amounts Digital recurrence tweak amalgamation depends on speaking to physical amounts as numbers Sampling includes putting brief computerized accounts of live sounds heavily influenced by a synthesizer console Instrument Digital interface (MIDI) is a standard received by producers for interfacing synthesizer gear Consonance is a tone mix that is steady. They are purposes of appearance, rest, and goals. Disharmony is a tone blend that is insecure. Its strain requests a forward movement to a steady harmony Dissonance has its goals when it moves to a consonance The Middle Ages The Middle Ages spread over from 450-1450 Most significant artists were clerics Church authorities expected priests to sing with legitimate articulation, focus, and tone quality Church disliked instruments in view of their prior job in agnostic ceremonies Gregorian serenade is a song set to sacrosanct Latin messages and sung w/o backup Gregorian serenade is monophonic in surface, its mood is adaptable, w/o met.er, and has little feeling of beat. The songs would in general move by step inside a restricted scope of pitches. Utilized church modes as a scale. The Renaissance The Renaissance spread over from 1450-1600 The Renaissance mass is a polyphonic choral piece made up of the Kyrie, Gloria, Sanctus, and Agnus Dei Baroque Ornate period crossed from 1600-1750 Ornate period utilized violins a great deal. Organ and harpsichord where the fundamental console instruments Baroque suite is a lot of move roused developments. It is comprised of developments that are totally written in a similar key however contrast in beat, meter, and character. As a rule in An A B French suggestion is a typical Baroque suite opening. Short Answer Medieval times (450-1450) Renaissance (1450-1600) Ornate (1600-1750) Old style (1750-1820) Sentimental (1820-1900) Contemporary (1900-at this point) 3 Composers for every period: Medieval times Hildegard of Bingen, Perotin, Francesco Landini Renaissance-Josquin Desprez, Thomas Morley, Giovanni Gabrieli Baroque-Johann Sebastian Bach, George Fredric Handel, Henry Purcell Italian unique markings: Pianissimoppvery delicate Piano psoft Mezzo Pianompmoderately delicate Mezzo fortemfmoderately noisy Fortefloud Fortissimoffvery noisy Ensembles contain string, woodwind, metal, and percussion instruments. Musical groups contain metal, woodwind, and percussion instruments. Duple Meter-measure has two beats Triple Meter-measure has 3 beats Fourfold Meter-measure has 4 beats Gregorian serenade is monophonic in surface, its cadence is adaptable, w/o met.er, and has little feeling of beat. The songs would in general move by step inside a tight scope of pitches. Utilized church modes as a scale. Polychoral Motet-motet for at least two ensembles, frequently including gatherings of instruments Brandenburg Concerto No.5 in D Major (1721), by Johann Sebastian Bach. Ritornello structure, duple meter. Utilized a string ensemble and a gathering of soloists comprising of a woodwind, violin, and a harpsichord. Articles Look into two times of music that we’ve learned Middle Ages and Renaissance Look at: Musicians worked in houses of worship. The congregation stayed a significant supporter of music. Vocal music was progressively significant the instrumental music. Both had holy music(Gregorian serenade, Renaissance mass). Both utilized church modes as their fundamental size of music. The cantus firmus (Melody utilized as the premise of a polyphonic choral) was utilized in the two time frames. Differentiation: Musical movement bit by bit moved to the courts in the Ren. Artists had higher statuses in the Ren. Ren music sounds more full than MA music. Bass register was utilized without precedent for the Ren, extending the pitch range to multiple octaves. Development of the print machine extended the flow of music, and the quantity of arrangers and entertainers expanded in the Ren. Ren music was more about men instead of God. Instruments were utilized all the more regularly in the Ren. Arrangers were not, at this point substance to stay obscure; in the Ren they needed distinction and acknowledgment for their works. Bach’s commitments to the Baroque time frame Bach was the mack daddy of Baroque music. His works show a dumbfounding authority of concordance and contrast, and they are utilized as models by music understudies today. With his arrangement of six Brandenburg Concerto’s, Bach carried everlasting status to a German noble, the margrave of Brandenburg. In Concerto No.5, Bach utilizes a string ensemble and a gathering of soloists comprising of a woodwind, violin, and harpsichord. This was the first run through a harpsichord was given a solo in a concerto grosso. The harpsichord’s solo toward the finish of the primary development is awesome. His crowd wondered about this splendid harpsichord solo inside a concerto grosso, and crowds today are as yet overwhelmed by it. Bach composed fugues that were the top among works in the structure. In his assortments of introductions and fugues, The Well-Tempered Clavier, Back investigated with phenomenal meticulousness frameworks of tuning instruments that empowered a writer to write in every one of the 24 keys, even keys with numerous sharps and pads. Bach additionally created what is presumably the most great setting of the Roman Catholic (Mass in B Minor). It was too long to even think about being acted in a mass, so Bach was simply most likely being a hotshot. Bach expounded on 295 church cantatas. Cantata No. 140 is his generally acclaimed.

Where to Find Ap Language 2002 B Essay Samples Caesar

Where to Find Ap Language 2002 B Essay Samples Caesar Ap Language 2002 B Essay Samples Caesar for Dummies Students receive a 15-minute reading period to accommodate the extra reading needed for the question. Therefore, many students and employees decide to purchase affordable essay rather than writing it themselves. Citations and extracts from assorted sources have to be formatted properly. This paper topics are based on the full play. Become acquainted with the kinds of topics and comfortable with writing in a number of modes. Staying on topic is vital to the free response questions. Don't forget to keep on topic. Organize your ideas logically, and take care to stay on the subject. Ap Language 2002 B Essay Samples Caesar Explained All of these have a different effect. In the instance of Barry's passage you'll need to analyze how he uses rhetorical strategies to be able to portray scientific research. Naturally, you also need to bear in mind a conclusion isn't absolutely necessary as a way to get a high score. Your aim is to persuade, and having convincing evidence is critical. The cost of an essay depends upon the total amount of effort the writer has to exert. When you read through your passage you wish to consider how the writer is utilizing language. This would persuade us to think he is a very good character. If you find a point that resonated, then keep this in mind while you score yourself. Prove that you're in touch by means of your society and the world around you. To have the ability to score yourself be a greater score, your support has to be thorough. There are a few elements to keep in mind as you are scoring your own paper. Ap Language 2002 B Essay Samples Caesar Can Be Fun for Everyone By doing so, you are not going to diverge from the provided requirements of the College Board. As soon as it's possible to review past test questions, you may never be certain of what is going to be addressed on each calendar year's AP Latin Exam. A number of the terms are review and a few are new. You've got an hour to finish the whole multiple-choice section. Act III, scene ii of Julius Caesar is among the most critical points of the full play. But this wasn't the conclusion of Caesar however. Convincing evidence goes together with supporting details. Julius Caesar demonstrates that folks respond to power and glory in various ways. The Dirty Facts on Ap Language 2002 B Essay Samples Caesar By using the text you permit yourself to obtain credibility for a writer and impress your examiners. You want to appear at the way in which the author organized their ideas within the passage to support their own argument. Your thesis statement needs to supply a crystal clear claim you will see and understand every single time you read the essay. Later in the argument you are able to cover the unstated principal to strengthen your enthymeme. So when constructing an argument you must grasp the audience and make certain they have acceptance of the unstated principle. This may not only show that you're intelligent and appreciate the intricacy of the sorts of issues you could be speaking about on the exam, but might really help strengthen your argument, in that it is possible to foresee prospective arguments against your support for your beliefs, then undermine them as you write about them. After organization you must consider the rhetoric appeals. It is possible to observe the way the student directly asserts what he or she is going to be proving within this statement. The Appeal of Ap Language 2002 B Essay Samples Caesar The Reading provides a rare chance to interact with college and higher school colleagues in a rigorous expert endeavor. Readers might not have heard of the most recent Comedy Central star, but they'll have known of these. They have sites that offer direct contacts between writers and customers and permit them to discuss details and get the very best result. In addition, a customer may ask the writer to submit part of the job for review and, if needed, ask her or him to make corrections. Consider a writting stlye the way that you'd think about an individual's individual fashion stlye. Everyone thought he was the ideal person for the job.

Buying Agricultural Land in India Essay - 1710 Words

Buying agricultural land in India Preface Investment in real estate has always been a lucrative avenue for investors who want to see their money grow manifold. But off late with recent stagnation in the real estate prices there has been a negative effect in the real estate market of traditional property such as Apartments, Offices etc. In this scenario one area which is seeing a gradual demand is agricultural lands. According to expert agricultural land has always been user friendly and not to costly medium of investing in real estate. On top of that you have various benefits such as various tax exemptions making it even more sensible option to put your money in at any given point of time. Although agricultural lands are a hot property†¦show more content†¦can award their lands to private individuals for that kindly check with local bodies to understand various terms and conditions as they differ state to state Advantages of Buying Agricultural Land There are various advantages of buying an agricultural land †¢ As agricultural land is in limited supply there is always a good chance that the land would appreciate in future †¢ Agricultural land is a great diversification tool for investment when related to equity and bond markets. †¢ Investor can enjoy tax free income on any agriculture produce †¢ Agricultural commodities are high on demand thus increasing the chance of rental income of your land if you plan to rent out your agricultural land †¢ Agricultural land is a very stable income and can produce stable income just like gold which is good hedge asset Things to consider while buying an Agricultural land and related government rules As stated above agricultural land are good areas for investment purposes but we should be very careful about any lease or entitle agreement while buying a land. If it is a land that belongs to government then it is a strict no-no to buy those land as government can claim that land whenever they want . Areas to consider before buying an agricultural land You should be Indian Citizen: Foreigners, NRI cannot buy agricultural land in India. You have to be an Indian citizen to buy an agricultural land. You should be a farmer or own a farm land already Not every Indian is eligible toShow MoreRelatedGovernment Of Indi The Four Distributional Aspects Of Agricultural Credit Essay1487 Words   |  6 Pagesaspects of agricultural credit. These are: (a) not much improvement in the share of small and marginal farmers . (b) decline in credit-deposit (CD) ratios of rural and semi-urban branches. (c) increase in the share of indirect credit in total agricultural credit and. (d) significant regional inequalities in credit. (Policies for Raising Agricultural Growth and Productivity in India). ( S. Mahendra Dev, Indira Gandhi Institute of Development Research, Mumbai) The Government of India has alreadyRead MoreAgricultural Machinery Market : A Case Study Essay1590 Words   |  7 Pages Agricultural Machinery Market A Case Study Department of mechanical Assistant Professor and Industrial Engineering Department of mechanical and Industrial Indian Institute of Engineering Technology Roorkee Indian institute Of Technology Roorkee Table of Contents I. Introduction Problem Highlights Topic Justification scope and limitations II Policy III Tractor sales IV Growth in different segment IV Indian agricultural machineryRead MoreConsequences of the Campaign of Appropriating Agricultural Land on Wholesale Rate992 Words   |  4 PagesThe article conveys concern over the arbitrary usurpation of agricultural land by foreign companies in developing nations. This is dangerous. This development not only has the social and economic outcome but would give birth to political clash also, sooner or later. The land vultures have cast their evil eyes on Indias land now. The anger of people in developing countries would explode against the international community unless the concerned authorities pay heed to this impending danger. DuringRead MoreProcurement And Procurement Of Procurement1628 Words   |  7 Pagesalso referred to as the sourcing and purchasing of goods and services for commercial purposes. Every decision unit, be it a farmer or a firm, sets procurement policies that govern its choice of suppliers, products, and the methods and procedures of buying. Depending upon the size of the decision unit and the complexity and level of formality of the agribusiness concern, procurement practices are evolved in various segments. At the farm level, sourcing decisions to many inputs and services are decidedRead MoreIndia s Development Of Agriculture Essay1797 Words   |  8 Pagesdifferent segment IV Indian agricultural machinery V Population dynamics in agriculture VI Conclusion VII References Introduction India is an agricultural country. Seventy percent of its people live in villages. One-third of our National income comes from agriculture. Our economy is based on agriculture. The development of agriculture has much to do with the economic welfare of our country. Agricultural market is continuously increasing for the past couple of decades in India as the technology isRead MoreMonsanto Corporation : An Agricultural Company1276 Words   |  6 PagesThe Monsanto Corporation is an agricultural company that is split into four different categories: agricultural seed, vegetable seeds, weed control, and traits, technologies and partnering. They are a fortune 500 company headquartered in St. Louis, Missouri and has 21,183 employees at over 400 facilities in 66 countries around the world. I will be focusing on the agricultural seed market of Monsanto. Monsanto top brand are DeKalb, Asgrow, Deltapine. These three are their â€Å"bread and butter† and aRead MoreAgriculture : A Global Environmental And Humanitarian Issue1489 Words   |  6 Pagesdomesticate plants and animals it is unlikely that we would have been able to evolve beyond our hunting and gathering ancestors, advancing in both the arts and sciences. Modern agricultural though has developed into a global environmental and humanitarian issue. With the ever growing human population, our ability to sustain arable land is posing a threat to our global food security. Over the past century agriculture has transitioned from small home scale farms with traditional technology and methods, intoRead MoreInternatioal Management Case Study: Metro Cash Carry1206 Words   |  5 Pagescustomer relations. Corporate members tend to be more loyal and cherish the membership as a result. Following Pankaj Ghemewat’s Framework for Managing Differences, MCC has been successful at adaptation and aggregation. Via wholly owned Metro Buying Group (MGB), the firm has developed an efficient centralizing system to supply culturally indifferent products. This has developed aggregation competency by helping MCC achieve economies of scale because universal products such as a toilet paperRead MoreThe Leader Of Egypt From 1805-1848 And The British Influence1306 Words   |  6 Pagesstart with Muhammad confiscated and redistributed all of the land in Egypt, primarily distributing the land to his own family and notable Turkish and Albanian officers who had helped him throughout his political career. Within the 1880’s Muhammad’s family owned roughly a fifth of Egypt’s land (Osman 23). In fact Egyptians were discouraged from buying any land at all through Muhammad’s dictates. The only three ways they could receive land from his redistribution was by becoming a member of the newRead MoreDescribe the different roles in a business buying center. Then outline which individuals might play those roles in the process of buying food for a school cafeteria.1672 Words   |  7 PagesA.Describe the different roles in a business buying center. Then outline which individuals might play those roles in the process of buying food for a school cafeteria. Buying centers have numerous of roles of participation in the purchasing decision process. There are users who are the people who actually use the goods and services. Their role in the consumer decision making are very important. The user may help to facilitate the purchase actions by requesting specific products and they made aid

Fahrenheit 451 By F. Bradbury - 1131 Words

Fahrenheit 451 is a very interesting book that shows its many themes in different ways. Through a compare and contrast between the our world now and the world presented in Fahrenheit 451 we will be able to see the different themes and the factors that influence them. The four main factors that influence the story are the controlling government, terrible social conditions, advances technology and censorship. Although, some a play a bigger part than others, without all the them the book s final outcome could have changed in a drastic way. The government in Fahrenheit 451 ties into most of the drama throughout the book. In the book, the government is constantly trying to control its citizens. It keeps a tight leash with constant†¦show more content†¦The men who came to pump her stomach, said they see around nine or ten cases a night. It’s the first clue you get to prove the unhappiness of the society. Everyone is constantly trying to escape or fake happiness , but with the society they live in will not allow it. This is shown in the second chapter with Mrs. Phelps and Mrs. Bowles. They are constantly trying to justify their actions to prove their own happiness. When the women start talking about the war, Mrs. Phelps talks about her husband Pete being away at war. She says, â€Å"The Army said so. Forty-eight hours they said, and everyone will be home.† This phrase is followed with her saying, â€Å"I ll let old Pete do the worrying. Not me. I m not worried.† In these two short lines you c an tell how desperate Mrs. Phelps is to act the part of a worry free citizen, always happy. Mrs. Bowles also shows her lack of emotion when talking about her children. She wouldn’t have a natural birth, she insisted on a caesarean section and she justified her having children by saying, â€Å"The race must go on.† However, our own society is constantly overwhelmed with emotion unafraid to hid it. This is comparable to the many people in our society trying to fake happiness. Although the suicide rate is not as high, it is become harder for people to find happiness causing them to do drastic things. Fahrenheit 451 only mentions two examples of technology more than one time. In the very beginning of the book weShow MoreRelatedFahrenheit 451 By F. Bradbury1261 Words   |  6 Pages His hands were ravenous.† The meaning of this quote explains how the main character of Fahrenheit 451, Guy Montag, blames his hands for numerous crimes in the course of the book. They become a dominant symbol for Montag’s instincts of rebellion, will, and moral imperative. I got the opportunity to read this book my last year in high school, and I consider it one of the best works I have read. Fahrenheit 451 is one of the best works I’ve read because it impacts me by the knowledge and truth it revealsRead MoreThe Great Gatsby, by F. Scott Fitzgerald and Fahrenheit 451, by Ray Bradbury846 Words   |  4 Pagesliterature. The Great Gatsby and Fahrenheit 451 both stand out as stunning literary works. But their success is not the only thing they share. Though they are very dissimil ar in setting as well as genre, the two books have the same theme. The theme is the universal message the book is trying to inform the readers about. Fitzgerald and Bradbury both convey the theme of the pursuit of knowledge versus the pleasure of ignorance in The Great Gatsby and Fahrenheit 451. In The Great Gatsby, the themeRead MoreRay BradburyS Fahrenheit 451 Shows A Society Where, Similar1070 Words   |  5 PagesRay Bradbury s Fahrenheit 451 shows a society where, similar to modern day America, technology and conformity are praised, but unique ideas are seen as taboo. Many have heard phrases to the effect of â€Å"Don’t watch so much TV, it’ll rot your brain!† But is there any validity to these claims? Ray Bradbury thought so when he wrote the novel, and he is not alone in these beliefs. Many believe that television can have detrimental effects on one s intellect, as well as their individuality. Similarly,Read MoreTechnology in Fahrenheit 451 and the Real World930 Words   |  4 Pagestechnology affects society in Fahrenheit 451 and the real world Every day, everywhere people are using technology to check email, calculate tax, and talk with each other. Technology has greatly affected the social structure today and in Fahrenheit 451. Technology has effected how the TV controls our lives, how we communicate with one another, and how strong the social structure is In both the real world and Fahrenheit 451. Similarly to the real world, in Fahrenheit 451 the TV is a habitual actionRead MoreReflection Of Fahrenheit 451766 Words   |  4 PagesFahrenheit 451, written by Ray Bradbury, is a unique book that takes place in a dystopian future in which Guy Montag’s life has turned utterly upside down. His peculiar neighbor named Clarisse, who narrated his stories about the peaceful past which opened his eyes to a twisted present where people pay more attention to TV Families and not their actual families. Where people continue their senseless, ignorant lives blind to the fact that men like Montag who burn history to ashes, jail readers andRead MoreAnalysis of The Hapiness Conspiracy and Fahrenheit 451729 Words   |  3 Pagesnatural that we should actively seek it. Ironically though, in our naà ¯ve belief that we can somehow augment the amount of happiness in our world, we are actually making our world more depressing to live in. Both John F. Schumaker, in The Happiness Conspiracy, a nd Ray Bradbury, in Fahrenheit 451, argue that our myopic pursuit of happiness is actually counterproductive. The two authors attempt to persuade the reader that happiness is, and should be, an almost-serendipitous byproduct of a truly fulfillingRead MoreFahrenheit 451 By Ray Bradbury1952 Words   |  8 Pagesplight of Ray Bradbury’s novel about a dystopian American society, Fahrenheit 451, which contains many ideas and bits of content that some people believed should be censored. In fact, one of the reasons that this novel was censored for displaying the dangers of censorship, which is both extremely ironic, and telling as to where this society is going. Thanks to several distributors and oversensitive parents and teachers, Fahrenheit 451 has been banned in many schools over the years, and replaced withRead MoreAlliteration In Leda And The Swan By Ray Bradbury1852 Words   |  8 Pagesusually) (Literature: A Portable Anthology). Example: In Fahrenheit 451, Montag states, â€Å"It’s fine work. Monday burn Millay, Wednesday Whitman, Friday Faulkner, burn’em to ashes. That’s our official slogan.† The repetition sound of â€Å"M,† â€Å"W,† and â€Å"F,† show alliteration (Bradbury 6). Allusion: A reference to a well-known person, place, place, event, literary work, or work of art (Literary Devices). Example: On page fifty-seven of Fahrenheit 451, Beatty says, â€Å"Colored people don’t like Little Black SamboRead MoreFahrenheit 4511858 Words   |  8 Pagesï » ¿Jhoan Aguilar Mrs. Armistead English III H (4) October 24, 2013 The Exhort of Fahrenheit 451 Ray Bradbury created the novel Fahrenheit 451 as a way to admonish future generations against social and economic trends that would emerge during the twentieth century. I. Introduction II. Reasons behind novel A. World events B. Personal events III. Economic trends of the nineteenth and twentieth centuries A. The economics of consumerism B. Economic effects on society IV. Social trendsRead MoreThe Depiction Of Society In Bradburys Fahrenheit 4511335 Words   |  6 PagesDepiction of the Future Within the novels Fahrenheit 451, Brave New World, and 1984 the authors depict what they imagine the future will be like. Society today is corrupted by advanced technology, plagued by censorship, and intimate communication has been shattered. Although each novel has something comparable to today’s society, Bradbury’s depiction of society in Fahrenheit 451 is very comparable to America today. The society in the novel Fahrenheit 451 uses censorship to eliminate one’s feeling

Australia Based Super Market Retail Chain †Myassignmenthelp.Com

Question: Discuss About The Australia Based Super Market Retail Chain? Answer: Introducation Woolworths is an Australia based super market retail chain store. The company also serves liquor and other merchandise to the customers. In terms of revenue, Woolworths is the second largest company in Australia to earn revenue of AS$59 billion. The company was originated in the year 1924 by Percy Christmas, Stanley Chatterton, Cecil Scott Waine, George Creed and Ernest Williams. The company holds its headquarter in NSW Australia (Wahyuni 2010). The purpose of selecting Woolworths for the competitive analysis is that the company has efficiently flourished its market in different sectors of the company. Also the company managed to adopt the best practice of management from the competitors and strategically used it in its business to gain the market capitalization. Further the strategies of the company are discussed below: The basic goal of implementation of a business strategy is to increase the sales of the company along with expanding customer base. The company enjoys the 80% market capitalization in Australia by forming strategically co-operation with Coles (duopoly). Thus, due to which the company became one of the fastest growing company of Australia (Fernie, and Sparks 2014). On analyzing the strategy used by the company is that, Woolworths evaluated the market conditions and then made changes in their product accordingly. Further the company analyzed the following four questions: Where do we compete: under this analysis the company evaluated the market condition and industry analysis of the product. The company the company efficiently analyzed the market which gave them the information that no other company is currently prevailing in the market. This helped the company to form alliance with Coles in order to succeed (Luiz, et. al., 2011). Unique proposition of the product offered: afterwards Woolworths analyzed the internal process of the company. They evaluated that what unique specification they can provide to the prospective customers which can retain them. Also the company smartly imitated the management practices of their competitors i.e. Wal-Mart to succeed in their current market. This helped the company to gain the trust of the customers through its brand advocacy as well. As the mission of the company suggests that they to pu customers at their first priority which gave the company its USP, that is to sell according to the needs of the customers. Hence, it shall be noticed that the company used all the strategies prevailing in the market to gain the competitive edge. Resource and capabilities: the company Woolworths efficiently used its inputs and drives them to produce valuable output for the customers. Also the company initiated to become end to end retailer. Also, the management of the company focused getting feedbacks from customers so that they can look after the key areas to change in their business (Kang, and Gray 2013). How to endure USP: in order to succeed in the market it is mandatory for a company to maintain the quality of work. The company Woolworths always kept customers at is first priority resulting to which they generated maximum satisfaction of customers. So, in order to maintain their growth rate Woolworths initiated excellent management system and proper use of resources available to them. Ford Motor Company Ford is an America based multinational company having its business activities worldwide. The company manufactures automotive products. The company was found by Henry Ford in the year 1903. Ford earns revenue of US$ 151.8 billion, which gives an overview that the company is holding large scale manufacturing process worldwide (David 2011). The reason of choosing ford is that the company the company strategically used the resources available to them, and generated products satisfying the needs of the customers. Thus, due to this reason the company efficiently increased its global market share, resulting in growth of the company. Further talking about the competitive advantage which the company received is through its strategic internal management process. The company strategically designed two programs to function the activities of the organization, i.e. Centralized leadership program: through this program the company initiated the company to expand its market opportunities by giving the decision making authority to top management. This process helped the company to manufacture products desired by the customers and to maximum their satisfaction level (Holmes 2012). Decentralized process of implementing policies: under this process, Ford strategically improved the internal management process of the company to initiate efficiency of external process as well. The company managed to remove the different layer of management, resulting in flexibility of working. The communication process was also improved with the aid of this program. Ford motor company also initiated to make optimum use of its resources and generate returns to maximize the benefits received to the customers. The company gained the competitive edge in the market due to their efficient management strategies implemented in the organization. in additional to it the company also initiated the following two strategies to differentiate its product from the market: Product Differentiation: Ford designed the products specifically according to the requirements of the prospective customers (Wilson, and McKinlay 2010). They initiated partnerships with powerhouses in order to provide the customers entertainment benefits in cars and truck only. The company adopted the technological change prevailing in the market and instigated them to provide differentiation to the product offered. Along with entertainment the company also focused on providing luxurious cars with safety measures. This process gained the trust of customers and led them to purchase the products of the company. Low cost Leadership Model: the company adopted this model in order to cut excessive production costs and provide cost effective products to the customers. With the aid of this process, the business expense of the company reduced resulting to which surplus reserves of the company increased. The raw material expenses were reduced and an online process of manufacturing products was introduced by the company (Laudon, and Laudon 2011). The feature which helped the company in gaining the market share is that the company focused on their core values and never drifted the management focus on other products. Ford target the market fit for their working rather than targeting different segments of the market. This initiated the company to gaining trust of the customers and providing better services to them. References David, F.R., 2011. Strategic management: Concepts and cases. Peaeson/Prentice Hall. Fernie, J. and Sparks, L., 2014. Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers. Holmes, P., 2012. Turbulence, coherent structures, dynamical systems and symmetry. Cambridge university press. Kang, H. and Gray, S.J., 2013. Segment reporting practices in Australia: Has IFRS 8 made a difference?. Australian Accounting Review, 23(3), pp.232-243. Laudon, K.C. and Laudon, J.P., 2011. Essentials of management information systems. Upper Saddle River: Pearson. Luiz, J., Luiz, J., Bowen, A., Bowen, A., Beswick, C. and Beswick, C., 2011. Woolworths South Africa: making sustainability sustainable. Emerald Emerging Markets Case Studies, 1(1), pp.1-21. Wahyuni, D., 2010. The Importance of Supply Chain Management in Competitive Business: A Case Study on Woolworths. Wilson, J.M. and McKinlay, A., 2010. Rethinking the assembly line: Organisation, performance and productivity in Ford Motor Company, c. 190827. Business History, 52(5), pp.760-778.

BAA Strategic Management Issues Essay Example

BAA Strategic Management Issues Essay Example BAA Strategic Management Issues Essay BAA Strategic Management Issues Essay BAA Strategic Management Issues BY Elodte7788 1. Introduction The following report has been undertaken to evaluate the strategic management issues concerned with the British Airport Authority (BAA). Strategic management is concerned with the overall direction of the whole organization. (Finlay, 2000). With the aid of a provided case study the strategies which are currently in place have been recognized and evaluated and the evidence has been used along with research carried out in textbooks and online Journals and the internet. The models provided by strategic management theorists have enabled possible future strategies to be valuated by showing a range of strategic options and how they will be best suited to a large organization in their industry. The report has been split into subsections due to the complex nature of BAAS operations and because of the many different internal and external factors which can affect the organization. The first section of this report gives a general introduction to the BAA company with an evaluation of their mission statement and the various stakeholders involved. The second section concentrates on an internal evaluation of the environment and identifies the strengths and eaknesses of the organization. The corporate culture is outlined and the resources are analysed by evaluating the company against models such as Porters Value Chain and the Cultural Web. Once an internal analysis has been carried out it is necessary to undertake an external analysis which constitutes the next section of this report. An external analysis is concerned with the environment in which BAA is operating, and therefore it is inevitable that the airline industry as a whole is evaluated. Porters five forces are used to analyse the competitive environment and the industry life cycle is valuated in order to help suggest possible strategies to keep the organization from going stagnant. The final section of the report looks at developing strategies and the problems associated with implementing these strategies. SAF analysis is used and proven to be a vital way of developing effective strategies. Issues of control are also examined. 2. Purpose of the organization 2. 1. Mission evaluation A majority 0T Duslnesses essentlally use an organlsatlonal vlslon ana mlsslon to establish the general direction of the firm with organizational objectives focused to define more specific targets. It seems that it may be too complicated for BAA to draw up a mission statement as need get all their stakeholders together, besides they also do not know what the future holds. The fact that there is no mission statement enables things to be more flexible and also can be changed. The downside however would be critical. Ferrovial the key major stakeholders could be considered as the highest players in this organization, yet BAA tends to be moving on regardless not it cannot be static. BAAS values are considered in terms of how the organization is run and include: To assess environmental impact on surrounding communities To provide a health and safety environment To achieve excellent value for their stakeholders and passengers To assess economic benefits and create employment for the local communities To inspire their team, encourage teamwork, sharing learning and open communication BAA continue to state that the way in which the organization run is much more than Just simply hitting targets and profit margins and it has certain responsibilities to society that they take very seriously suggesting each our their directors, employees and suppliers strive to meet its core commitments. . 2. Stakeholder analysis Stakeholders are those individuals or groups who depend on an organization to fulfil their own goals and on whom, in turn, the organization depends. Oohnson, etc. , 2006) It is important to understand expectation of all groups in detail, and how they are likely to seek influence over an organizations mission and strategies. Oohnson, etc. , 2006) Stakeholder mapping could be used to identify stakeh older expectations and power. It underlines the importance of two issues: how interested each stakeholder group is to impress its expectations on the organizations purpose and choice of pecific strategies, whether stakeholders have the power to do so. Oohnson, etc. , 2006) Figure 2. 1 The power/interest matrix The figure 2. 1 power/interest matrix shows managers and major shareholders are key players, have both high power and high level of interest. Employees, local communities, minor shareholders are keep informed groups, suppliers, media and aircraft manufacturers are keep satisfied. 2. 3. Corporate Social Responsibility Corporate social responsibility is identified as a concept whereby companies iintegrate social and environmental concerns in their business operations and in their nteraction with their stakeholders on a voluntary basis by Green Paper presented by European Commission in July 2001. (Cited in Hooley, etc. 2008) Strength in corporate social responsibility may bring competitive advantage. ( Branco Rodrigues, 2006, cited in Hooley, etc. ,2008) Questions of social responsibility are increasingly significant, posing both risks and opportunities. 3. Internal envlronment analysis 3. 1 . Resource Analysis When assessing BAAS overall situation, the identification of the strengths and weaknesses its internal environment was an important element. The functional area f the organization was considered when auditing the resources, as this is where resources become deployable. In terms of its Physical resources BAA currently own and operate seven I-JK airports and also have stakes in eleven airports outside the I-JK. With air travel demand now forecast to double, the company plan to invest E8 billion in South-east airports, E500 million in Scottish airports and include a fifth terminal for Heathrow, yet owe E7. billion in debt and are facing a credit crunch, so in terms of Financial resources they have none. The Intangible resources could nclude reputation through brands such as popular airports, established relationships with travellers as are surveying 70,000 passengers to get views each year and also the local community. BAA also has a reputation of its products and serv ices the firm own, for example retailers, world duty-free, and other luxury brands they own. Ferrovial is one of the worlds leading construction groups who specialise in four strategic lines of business, Airport, Construction, Transport infrastructure and Services. Through its subsidiary Cintra, Ferrovial also specialise in the construction nd construction of 20 toll road concessions around the world and are also experience to manage around 250000 car parking spaces. The Civil Aviation Authority (CAA) control all flight paths and aircraft routes at UK airports, regulates airlines, airports and National Air Traffic Service whereby it could be considered BAA has established relationships with these organizations. BAA also has an established relationship with the government and a good reputation as the year 1986 saw the Airports Act being passed, authority dissolve as all its property rights and liabilities were passed to them. In terms of assessing Human resources BAA has specialist knowledge of the unique airport environment that allows them to successfully iintegrate retailing in an balanced, yet BAA has no established culture and with a current clash of culture between Ferrovial and BAA could be the result of the its recent departures. As result human capital may be affected such as the assessment of skills, knowledge, and decision making abilities, training and expertise of employees, adaptability of employees therefore could affect the level of commitment and loyalty. The revenues from commercial activities in retailing account for a ignificant proportion of its total revenue, helping BAA maintain some of the competitive charges faced with. The intangible resources over time may become more important than the tangible as they can be the main source for competitive advantage an example of this may be ensuring a good reputation of its products and services are maintained. . 2. Porters Value Chain When examining the internal environment of BAA it is useful to use Porters Generic Value Chain (1985). When Porter uses the term Value its meaning can be defined as follows; Value is measured by the total revenue, a reflection of the price a firms product ommands and the units it can sell. A firm is profitable if the value it commands exceeds the costs involved in creating the product. (Cole, 1997). Figure (3. 1) below shows Porters Generic Value Chain taken from Cole, 1997 and as can be seen it shows that it splits the organization into five different operations, which are categorised as primary activities. In terms of an organization such as BAA inbound logistics will be the receiving of goods for sale in their retail outlets, bars and restaurants within the airports owned by BAA, and it is possible to count the input of assengers into the airports, as the airports are where these activities take place. Operations are the activities which occur within the airports and for BAA this will include check in, security, retail, and passport control. The best way to regard outbound logistics for BAA is the successful movement of passengers through the airport and onto their designated flights with the minimum of delays. Marketing and sales concerns the different operations and services provided by BAA and the different ways in which the products and services can be purchased and inducing the customer to do so. Cole, 1997). The service section can be described as, the activities associated with providing service to enhance or maintain the value of the product. ( Porter, 1985). There are linkages between the activities and they are not isolated from one another. One aactivity often affects the cost or performance of other ones. (Lecture notes, lecture 4). The support activities which are shown going vertically on the top part of the model are self explanatory, except for the term procurement, which in this model can be regarded as the purchasing function. Figure 3. 1 Porters Generic Value Chain The BAA case study reveals that; BAA is a complex company and much of our work is done in partnership with other businesses and organizations. This has to be taken into consideration when assessing the company using Porters Value Chain. A list of services to be iincluded under BAAS control include: Airlines. These are other organizations and would probably be best categorised in both the inbound and outbound logistics sections as they are inputs into the organization and also help carry passengers out of the airports once they have experienced the services on offer. Civil Aviation Authority. A ital part of the operation including safety measures which are a primary concern in every organization within the aviation industry, especially in todays climate. Commercial services. Such as catering, shopping, car hire and banking services. These are operations which are not outsourced and are therefore profitable and add value to the organization. A customer can prepare for his travel within the airport allowing convenience and this adds value to the customers perception of the experience. Immigration National Air Traffic services. Public transport operator. These are extremely beneficial partnerships as they rovide customers with easy access into BAAS airports and help produce the infrastructure, thus creating great value to the organization. For BAA, the primary activities are well coordinated between them (infrastructure, operation, outbound, marketing ana sales, servlces) ana contrlDute to tne Important actlvlty 0T Its airports However the new security measures causing flight delays and long waiting time queues can represent an obstacle for the outbound. Another cause of flight delays and waiting time can also be accredited to the size of infrastructure too small for handling an increasing number of passengers. The infrastructure has been affected by the management of Ferrovial. English managers left since the takeover of Ferrovial. Also the debt of Ferrovial has lead to reduce the effective of its employees touching the human resources management. However value can be added in technology development and procurement. The procurement of extra security equipment can help to overcome the problems of delays and waiting time, and therefore improve the operations of BAA. 3. 3. cultural web The cultural web identifies 6 inter related elements that help to make up what Johnson and Scholes call the paradigm of the work environment. BAA has no established culture. However BAA should be also confronted with Ferrovial since this last one can have influence on the company. Since the takeover, BAA is under a strict control. This has provoked some clash and English managers dissatisfied with the new rules of Ferrovial, left. Also the debt of the company has lead to redundancies within the company and Ferrovial is accused to be only cost driven. The group is not popular with the media either. There is evidence that BAA is reluctant to the new management of Ferrovial and in the paradigm we can therefore mention a clash of cultures. Figure 3. 2 Culture Web Figure 3. 2 Culture Web helps to identify the strengths and weaknesses of a company. It can make realise that sometimes corporate culture can be elusive: the intentions of a company are different from the reality. The cultural web can be used to correct this gap by taking each element aside and compare after the reality with what the company wants as for its culture. Henceforth, the company knows more precisely what aspects need to be changed. For BAA, there is some evidence showing a gap between strategic intent and reality. For example in the statement, BAA says it is ital that we engage our stakeholders in open and honest discussion implying that they have good relations with them. However, more recently the relations with stakeholders have been affected especially with the media, politicians and regulators. Most of companys statements are too idealised. It is not really about what people (employees or customers) experience daily and does not really consider the real values and practices of the company. What can be questioned in the cultural web is the control. Ferrovial imposed its rules without adapting to the English market. This ffected the relations with shareholders and the management structure of BAA as English managers left. It was in the interest of Ferrovial to keep these managers as they had more experience of running a company like BAA and knew the English market better. A strategy more appropriate for the company would have been to adopt a participative leadership (Likert, 1961). It mearns for the company working in cooperation with its employees by taking account of their ideas and suggestions. Even if at the end the company makes the decisions, they remain open to new ideas. 34 cultural lypes Another important and useful way of analysing the internal sectors of the organization is to look at the cultural types that exist within BAA as an organization. In order to do this the report looks at three different models. Firstly, BAAS strategies will be compared against the Miesling and Wolfe model (1989), and this is shown below in figure (3. 2). Figure 3. 2. The Miesling and Wolfe Model. On the model above two crosses have been plotted. The first cross at the bottom of the model marked BAA indicates what the authors believe where BAA would put themselves with known cause and effect relationships and a dynamic approach to nvironmental change. However, it is thought that the environmental change will be more stable than BAA would portray themselves. This is because any reduction in carbon dioxide emissions will easily be outweighed by the annual increase in air travel through their airports. It is also going to have to expand into green environments for their expansions such as terminal 5 at Heathrow. Therefore, the second cross, which lies in the computational planning style/analytical decision making indicates a more realistic position for them to lie. Greenley (1989), describes a computational style as; based on an ideal model of planning using a rational pproach, where perfect knowledge of the environment leads to an analysis which can result in decision making which is devoid of irrational behavior. It assumes a long-term rationale of profit maximisation and assumes that the personal aims of managers coincide with company objectives. Greenley, 1989). The second model to be used is a more simplistic approach to cultural types within an organization and is illustrated below in figure (3. 3). Figure 3. 3. Classification of generic cultures, Deal and Kennedy (1982). Once again the same principal has been used where two crosses have been plotted onto the chart. This model is done by analysing the degree of risk the organization is willing to take against the speed of feedback give n to the company. The cross labelled BAA is where the authors believe BAA would put themselves, but the cross in the process culture is the more likely position with a slower speed of feedback and a lower degree of risk taken than BAA would make out. The result of this model, the process culture seems to be ssimilar to the results of the Miesling and Wolfe model, which showed analytical decision making. The last model to be used is the Miles and Snow (1978) who identify hree dominant organizational cultures; The defender culture which view change as threatening, this is not possible in the airline industry as changes happen rapidly. BAA has also shown evidence that they are prepared for change with the implementation of new technology and the expansions in progress. Therefore, the defender culture can be discounted. Prospector cultures thrive on change with flexibility in management. BAA does not show much evidence of flexible management and therefore leaves the last culture, which is the analyser culure, which matches the results of the other two models used. Miles and Snow (1978) describe the analyser culture as those that seek steady growth in the market through very detailed planning and control systems. (Lecture 3) 4 External Environment Analysis Analysis of the operating environment helps to identify current and potential strategic position. The macro-environment analysis consists of broad environment factors that impact on all organizations, which provided by the PEST framework to identify. Then the five forces framework would be used to understand how the competitive dynamics within and around an industr y are changing. 4. 1 . PEST Model It is important to build up an understanding of how changes in the macro- environment are likely to impact on individual organization. Oohnson, etc. 2006) The PEST framework would be used to identify how future trends in the political, economic, social and technological environments might impinge on BAA. It helps managers consider how strategies might need to change depending on the different ways in which the business environment might change. There is PEST analysis as following which show some of the main factors influence the organization. These factors are not independent of each other, may are linked. Political Air Transport white paper in December 2003 and Follow-up report in 2006 by the government set out the UKs ppolicy for sustainable aviation industry. Air transport portal of the European Commission adopted a communication in September 2005 setting a strategy for reducing the climate change impact of aviation. EIJ Emissions Trading Scheme introduces the policies across Europe to tackle emissions of carbon dioxide and other greenhouse gases. The new ELI-US Air Transport Agreement takes effect on 30 March 2008. European airlines can fly without restrictions from any point in the EIJ to any point in the US. This ppolicy will bring more competition, but also security and environment issues. Economic factors In 2001, aviation contributed ‚Â ¬13 billion to I-JK GDP which is 2% of total GDP. The UK aviation industry directly employs about 200,000 people. Aviations provision of transport infrastructure on which many other parts of the economy depend. Airlines and airports invest around ‚Â ¬2. 5 billion a year. Socio-cultural factors There is more travelling by flight nowadays on both leisure and business purpose. Aviation has now replace shipping as the primary mearns of transport for high-value, nternationally competitive goods and services. Technological factors Governments Transport White Paper in July 1998 clears out the future technology will take-up in the I-JK. Technologies predicted to enter service before 2030 with developments in the 5 to 10 years time period and potential to substantially enhance capacity and mitigate environmental impact. Technological advance will be fundamental to introducing substantial capacity improvements, such as Wake Vortex technologies, sophisticated management systems and data link technologies Training of Aircraft Maintenance Engineers trained aircraft maintenance engineers to meet he needs. New aircraft A-380 reduces noise, only as 25% of 747 competltlve envlronment o e P rt rs Hve Forces This tool was created by Harvard Business School professor, Michael Porter, to analyze the attractiveness and likely-profitability of an industry. Since publication, it has become one of the most important business strategy tools. Buyers Buyers are the customers of BAA, including passengers, airlines, retailers and other tenants. As BAA is dominant in the I-JK market, Buyers have limited choice for other supply sources. Also BAA is an international company meaning that they are dealing ith passengers from all over the world. Therefore Buyers are not Just located on one place, they are not concentrated. This aspect limits the power of Buyers. Substitutes Substitutes for BAA are the other airport companies in I-JK, Manchester Airport Group, Abertis, Peel Airports. Substitutes are not a real threat for BAA. BAA deals with 147,6 million passengers and the second bigger group coming after BAA, which is Manchester Airport Group deals only with 28,3 million of passengers. These figures show the dominance of BAA. Suppliers Suppliers include retail suppliers, equipment suppliers and construction suppliers. Not enough information was provided on the suppliers. Services from suppliers should be really in demand from BAA, as they have an important aactivity and they generally invest huge amounts in construction but also in security. Threats of entrants To enter this market, an industry needs huge capital requirements. Therefore economies of scale are extremely important as a company needs to spread the cost over the market. As well, government policies do not facilitate the entrance to the market as they already restrict airports expansion for existing companies. This market is subject to strict regulations. Competitive rivalry This can be a synthesis of the previous aspects seen before. There are high barriers to entry the market. As well the power of buyers, suppliers and substitutes are limited. Competition between carriers will intensify across the Atlantic as US and European airlines open now, unrestricted, routes. BAA is not subject of real competition as they dominate the market and their dominance in the market is now being questioned by the OFT (Office of Fair Trade) as passengers will not benefit from lower charges and the potential benefits of the Open Skies agreement will be iminished. . 3. Industry Life Cycles Industry life cycles comprising four phases of an industry, which are introduction, growth, maturity and decline. (Haberberg Rieple, 2001) The authors point out the industry life cycle is a simplification of reality that glosses over a lot of exceptions. Figure 4. 3 Industry life cycles Figure 4. 3 shows the aviation industry is in the growth phase, when the industry becomes established and the number of firms and sales of the product grow rapidly. There may be some improvements in the industry and in the process technology used. In the growth phase, there are still enough customers to go around, so competition is unlikely to be fierce. 4. 4. Evaluation of opportunities and threats Evaluation of opportunities and threats is the final stage of external audit. The key opportunltles Include: Growth of aviation industry and growth of airport capacity provide development capacity. New technologies, such as new aircraft could reduce noise. Potential new market outside the UK The key treats include: Capacity However, expedition of Heathrow airport also is a treat, more capacity mearns more difficult on operation, required experiences staff. Security issue is still one of major problems for BAA in the future. Environment issue is another threat for BAA, limit environment effect is the )Â ¤flrms social responsibility. Figure 4. 4 below shows classifying the opportunities using measures of probability and internal capability. New technology in quadrant Exploit with maximum interest, both potential international market and growth of industry are in quadrant Investigate, with great potential for BAA, but low internal capability, which mearns further investigation. Figure 4. Evaluation of opportunities Figure 4. 5 shows the evaluation of threats. Two major threats in quadrant Prepared, BAA has greater capability to deal with such probable threats, thus are prepared. Environment issues is in quadrant Monitor, that is more uncertain, although this threat are currently unlikely, it may became so in future and thus BAA must monitor it. Figure 4. 5 Evaluation of threats The aviation industry is facing significant technical and pr actical capacity constraints and due to long-term nature has been slow to address these. Environmental and security issues are exerting sthrong pressures on the industry and its ability to grow. 5. Developing and implementing strategy 5. 1 . Recommend future strategies and evaluation of strategies The Anoff product/ market growth matrix (figure 5. 1) provides a simple way of generating four basic alternative directions for strategic development. It explicitly considers growth options. Product development and market development could be the two better way for BAA future strategy. Figure 5. Anoff product/market growth matrix BAAS existing strategy of airport development may now well be broken. The plans over the next 10 years airport expansion, however The Competition commission are ow deciding whether their dominance of the market translates into distortion of the market, or wnetner proper long-term planning can De aellverea Dy a large, staDle, well regulated group. Britains Office of Fair Trading (OFT) argues that the competition between airports is much more critical at the moment, as they believe the barriers to entry that hamper the market. There were factors taken into account when selecting a strategic route forward for BAA in terms of its Suitability, Acceptability and Feasibility and tools and approaches were also used to help select the correct strategic group. 5. 1 . 1. Development of Airports Suitability Suitability is concerned with whether a strategy addresses the key issue relating to the strategic position of the organization. BAAS plan for airport expansion over the next ten years is appropriate to the product life cycle and the relative position of the firm within its competitive environment. Reasons for this include the fact that their in a dominant competitive position and are in in an industry that is in the growth stage. BAA is also sthrong in terms of its competitive position as are able to attain cost leadership and are able to be defended. The proposed strategy of airport expansion ill eventually generate more passengers that will allow an increase consumer spending, for example, retail accommodation. The organization is prepared to handle capacity in terms of no. of passengers, therefore service quality should improve, which in turn may create a demand for airport usage by airline companies. The reinforced linkages in the (internal) value chain from the strategy of airport expansion will create an oopportunity to improve its competitive position and boosts the linkages in the value chain, so could allow them to increase prices in its products as overall passenger service should provide value for money. Acceptability Airport expansion is likely to satisfy key stakeholders, for example, shareholders, employees, managers, customers, however may have an effect on local communities, pressure groups. The fact that there is a credit crunch is not going to eliminate any financial risk to the company and due to such developments there is no guarantee of their being service quality as reasons for this may include BAAS human capital not being used to its full advantage to enable retailing to be iintegrated in a balanced way that supports efficient airport operations, enhances the travellers experience and ake the most of the commercial opportunities available. Feasibility BAA has an experienced security and fire service yet there is no established culture which may affect its human capital as may not be able to enable iintegrated retailing in a balanced way that supports efficient airport operations. As a result it could affect the assessment of skills, knowledge, and decision making abilities, training and expertise of its employees, adaptability of employees therefore could affect the level of commitment and loyalty therefore may not have the resources required to sustain n competitive advantage.