Saturday, December 28, 2019

College Success Essay - 1135 Words

Skills That Are Important For College Success University Of Phoenix Gen 300 Skills For Professional Development nbsp;nbsp;nbsp;nbsp;nbsp;It seems in the society we live in today, having a college degree is a necessity. Years ago it was the norm for people to just go right into a full time job after high school, if they even finished high school; they did this to support their families. In today’s society a person has a difficult time getting a decent job without a college degree. During an adults working life, bachelor degree graduates will earn about $2.1 million and a high school graduate can expect to earn an average of $1.2 million (Day and Newburger, 2002). This is quite a difference and it puts a college education in†¦show more content†¦I think the most important skill that a college level student needs is discipline. How many movies have we watched that have college students partying their college years away and then regretting it in the end. A disciplined person can make the most out of a college education. With the rising cost of a college education we need to make th e most out of the time we have. The average cost in 2004-2005 of a four year private schools is $20,082 (up 6% from last year) and the average cost of a four year public school is $5,132 (up 10.5% from last year), (2004-2005 College Costs, http://www.collegeboard.com/article/0,3868,6-29-0-4494,00.html). With the rising costs of education a person needs to be disciplined to make the most out of it. All these skills, time management, critical thinking, and discipline are keys to success in college. I began my college education in 1991 and these skills are probably the three that I use the most. Time management is a skill that I have been trying to master since I began my college education. I not only need and utilize this skill for college but for my civilian job. I think being a college student has made me better at managing my time but I find I still struggle. Discipline plays a key role in time management, or at least for me it does. When I make daily lists of things to accomplish I lack the discipline to go back at the end of the day to check off things that I did accomplish.Show MoreRelatedCollege Success Essays1891 Words   |  8 Pages College Success What does it mean to be successful? Many people look at the word success from different views. The dictionary defines success in two ways: the accomplishment of one’s goals and then the attainment of wealth or position. I believe you can be successful in two ways as well: you can be successful in your career and you can be successful by doing what makes you happy and living a fulfilling life to your standards. You don’t have to have a huge mansion on top of a private hillRead More Success in College Essay2210 Words   |  9 Pages Section One Managing Your TIME nbsp;nbsp;nbsp;nbsp;nbsp;The frist thing that a new college student must learn how to do is to stay organized and learn to decipher their priorities. By doing so you will make sure you never; miss an appointment, forget to do a homework assignment, and loose sight of time when doing a project or paper. (Waiting to the last minute never allows for your best work to be done) A planner is the best way to keep everything in order and well organized. Withier itRead More Keys to Success in College Essay975 Words   |  4 PagesKeys to Success in College Different people wish to attain kinds of success but in order to fulfill your first success, college is a very important step and part to start with. Besides you need to make the necessary scarifies to accomplish you goals, your motivation and studies are also very important because your studies are dependent upon your motivation. A goal of this kind will determining the direction and degree of your motivation for itself and it can also make the different betweenRead MoreSuccess in College and after College Essay1102 Words   |  5 Pagessuccessful in life? Success is what everybody in this world strives to achieve, but not everybody can taste it because they do not know how. To be successful you must take some decisions, you must know what you want to accomplish and create a strategic plan as a guideline to get the ultimate results you want for your life. College is one of the tools you can use to be successful because it gives you the necessary skills to succeed and prepares you for a career. Been successful in College will show youRead MoreCollege Essay : College Is Knowledge, Not Success1756 Words   |  8 PagesOctober 2017 College Equals Knowledge, not Success Endless studying, expensive tutors, exhausting all-nighters, the common theme behind these: high school, or more importantly, graduation (SP #7). While this may not resonate with 100% of all high school students, for the majority of the student population this a mutual objective. Especially in a school like Ravenscroft located in Raleigh, NC, a college preparatory school that offers a high-level of honors and AP classes to ensure success for the 100Read MoreEssay about Personal Responsibility and College Success 663 Words   |  3 Pagesresponsibility is a choice that you have to make. Taking personal responsibility for something gives you something to measure up to. â€Å"Personal responsibility is the key to college success,† (Houston, 2011) but â€Å"most students find themselves falling short of what lies between these two.† (Houston, 2011) If you want to be successful in college, your personal responsibility goals should include a preliminary plan that you will p ractice in your education. When it all comes down to it, personal responsibilityRead MoreCommunity College: The Beginning of a Success Story Essay944 Words   |  4 Pagesthe past few decades, receiving a college education has been a stressed importance in today’s society. However it is often misunderstood that attending a 4-year school is the best and only way to go. Following this belief, many students attend these schools with out being academically, financially, or mentally prepared. Unfortunately students like this have failed to over look the more realistic options available to them, such as community college. Junior college is a resource available to anyoneRead MoreEssay on Is College the Only Option for Success?902 Words   |  4 Pages From a young age, most kids have been brainwashed to believe that college is the only path to success in life. Is it? Is college the right choice for everyone? Or are there better alternatives? These are questions that have been asked many different times but it seems like there has been a lack of a clear-cut answer. There are many different things to consider when looking at colleges as the only path to success. The brainwashing of kids seems to start as soon as kids step foot in a schoolRead More College: A Gateway to Success in America Essay1001 Words   |  5 Pageseducation in the 21st century is having a bachelor’s degree in some kind of major. Beginning a college education as soon as one graduates high school is a great way to jump start your life and is a beginner’s step to becoming financially secure. High School is a great tool to help prepare someone for a higher education. As a former high school student, I now realize I was handed all the tools to succeed in college, but I could not leave the social aspect of school and focus on my studies. Many of Americas’Read MoreEssay about Skills That Are Important For College Success1188 Words   |  5 PagesSkills That Are Important For College Success University Of Phoenix Gen 300 Skills For Professional Development It seems in the society we live in today, having a college degree is a necessity. Years ago it was the norm for people to just go right into a full time job after high school, if they even finished high school; they did this to support their families. In todays society a person has a difficult time getting a decent job without a college degree. During an adults working life

Friday, December 20, 2019

Omnitel Pronto Italia - 739 Words

Omnitel Pronto Italia Case Analysis Introduction Omnitel is a telecom company based in Italy, which had purchased the GSM license on Dec 1994. In a country where mobile phones are considered as a status symbol, Omnitel focuses on providing superior customer service and therby reducing churn rates. The company has a marketshare of 4% and is capable of giving Telecom Italia Mobile (TIM), the market leader, a close run for their money. The vision of Omnitel is to position cellular phone in a manner akin to wristwatch, which is personal and indispensable. Push Strategy by the monopoly market Leader TIM Vs Pull strategy of the new comer Omnitel: Telecom Italia with a 97% share of the 7.5% market penetration rate in Italy had a sole aim of†¦show more content†¦Beside this Omnitel didn’t subsidize the price of their handset as they were aware of the Italian consumer trend and willingness to pay. With the high quality service Omnitel wanted to develop brand loyalty which furt her helped for achieving greater penetration. This increases the demand among customers directly pushing the dealers to sell their phones without any negotiations. Europe Telecom Market Europe Cellular penetration rates are relatively modest, value for money due to combination of reduced cost of the service and improved quality of service, All cellular operators in Europe have moved to digitization the market is a competitive one, hence customer awareness is high which increases the demand in market. Growth prospects are very positive for this market. Country Name Scandinavia Finland Sweden Norway U.K Italy Penetration Subsidies/DC Churn Rate 20% 20% 23.4% 25% 9.3% 7.5% N Y Y Y Y 12% 20.5% 22% 28% 12.5% Finland has a very interesting data having the lowest churn rate, without any subsidies/dealer commissions and a good penetration rate as compared to the other countries. Finland was the most sophisticated markets in the Europe. Analysis The plan Libero is a very good option for Omnitel to go ahead. Initially with this plan, total average revenue per customer per month is Lit. 90385 is less than when compared to that of TIM’s average revenue per customer per month is Lit. 93412.Show MoreRelatedOmnitel Pronto Italia1116 Words   |  5 PagesOmnitel Pronto Italia 1. What was Omnitel’s advantage when the service was launched in December 1995? Why did the launch not perform to expectations? Omnitel was the first private sector participant in Italian telecommunication market. The company paid $469 million in December 1994 for GSM license and launched its commercial service in December 1995 with network coverage of 40% of Italian territory. The company offered plans similar to its rival Telecom Italia Mobile (TIM)’s with the hopes thatRead MoreOmnitel Pronto Italia1428 Words   |  6 PagesOVERVIEW Omnitel entered the Italian telecommunication market in February 1995. Till then the Italian telecommunication market was dominated by Telecom Italia Mobile which had a monopoly in this market. The rst private company to enter the Italian telecommunication market was Omnitel. This was facilitated by the decision taken by the European Commision (EC) in 1993 that all member states should open their markets and guarantee competition in the telephony market by January 1998. Omnitel had toRead MoreAnalysis Of Omnitel Pronto Italias Greatest Strength1380 Words   |  6 PagesOmnitel Pronto Italia’s greatest strength was its customer service. With sales below expectations, Omnitel Pronto Italia performed extensive market research to identify the needs of its customer segments. Through analysis, a need for a new pricing strategy was evident. From the research, it was determined that consumers viewed the monthly usage fee as a tax and deeply resented it, they did not want to pay an activation fee and only wanted to pay for services used. Through the competitor analysisRead MoreOmnitel Case Study1543 Words   |  7 PagesExecutive Summary Omnitel Pronto Italia (Italy’s second mobile phone service provider) is faced with an opportunity to introduce a new market driven strategy. One problem it faces is in differentiating itself from Telecom Italia Mobile (TIM), a state owned and operated provider who until Omnitel’s entrance into the market had a monopoly over the Italian telecommunications market. The second issue is implementing a pricing strategy and plans that TIM will not view as price cuts, ultimately settingRead More Italy and Analysis Essay examples5270 Words   |  22 Pagesprices to weed out users and offer better bandwidth. I have rated the ISP’s factor an 8 (favorable). This is because of the large number of ISPs. They bring competition, which lowers the prices and encourages use. TELEPHONE LINES Telecom Italia controls the phone lines and currently has very high rates making the cost of surfing the web too high for many Italians, even though, the web subscription rates are cheap. The government is expected to reduce Telecom Italia’s tariffs for long-distance

Wednesday, December 11, 2019

Style of JD Salinger Essay Example For Students

Style of JD Salinger Essay Many critics consider J.D. Salinger a very controversial writer,for the subject matters that he writes.. J.D. Salingers works weregenerally written during two time periods. The first time period wasduring World War II, and the second time period was during the 1960s. Critics feel that the works during the 1960 time period were veryinappropriate, because of the problems for which he wrote. The maincharacters were generally misfits of society. In most of his works,he has the protagonist of the story go on a quest for happiness. Salinger does not conform to the material happiness; the charactersundergo a spiritual happiness. The characters generally start out asin bad conditions, through the end of his works they undergone changesthat change them for the better. The works of J.D. Salinger show the quest for happiness throughreligion, loneliness, and symbolism. Salingers works often usereligion in order to portray comfort. In Salingers Nine StoriesFranny Glass keeps reciting the â€Å"Jesus Prayer† to cope with thesuicide of her brother Seymour (Bloom in Bryfonski and Senick 69). Salinger is able to use this prayer as a means of comfort for Franny. The prayer stands for the last hope for Franny in this situation. Franny would be lost if their was no prayer. (Bryfonski and Senick71). Salinger shows us comfort in Catcher in the Rye. HoldenCaufield, the protagonist, is very much in despair for losing hisgirlfriend, so Caufield reads a passage in the Bible. This helpsHolden change his outlook on life (Salzberg 75). Holden was all aloneat this point and had no one to turn back on, until he found the Bible(Salzberg 76). In both stories the characters had found themselves inbad situations. The characters in these works have obstacles whichthey must overcome in order to achieve happiness (Salzman 34). Happiness is the very substance which all of these characters arestriving for in Salingers works. Salinger uses religion in his worksto comfort them so that they can proceed on their quest to achievehappiness. Salinger uses religion as a means for liberation. Salingeruses much of the Zen philosophy, as in the case of Nine Stories, toachieve this liberation (Madsen 93). In Nine Stories one of thecharacters, Seymour Glass, is portrayed as Buddha in the sense that hewants to be liberated as Buddha was in his life (Madsen 93). SeymourGlass in Nine Stories has a certain philosophy about life, it issimilar to the Eightfold Path used by Buddha when achieving nirvana(French in Matuz 212). Seymour Glass is on a quest to become freefrom all of the suffering in his life as Buddha was from his life(French in Matuz 213). Seymour follows the Eightfold path to becomeliberated from suffering (Madsen 96). Seymour achieves â€Å"nirvana† byliving a good life and end anything that causes sufferi ng. Seymour isable to attain nirvana by committing suicide (Lundquist in Matuz 211). Salinger shows us that when Seymour committed suicide he let go ofall of the suffering that he encountered, thus attaining the happinesshe longed for (French, Salinger Revisited 132). Salinger showsliberation as an end to all suffering, thus creating happiness for thecharacter. (French, Salinger Revisited 133). The final function ofreligion as a means to attain happiness was to gain peace In â€Å"TheYoung Lion,† Salinger uses religion to gain peace through afictitious war. In the story many of the soldiers were dying and thecountries were in turmoil (Lundquist 312). The leaders in the storysee a vision on the battlefield that changes them, and stops the war(Lundquist 315). Salinger shows how religion can be a force used tocreate happiness in a story, by creating peace (Lundquist 313). Salinger is able to use religion as a means of attaining happinessthrough peace. The story seemed very dismal, until religionintervened and stopped the conflict. Salinger creates happiness forthe characters by stopping the conflict. In â€Å"The Stranger† Salingercreates peace through a war by using more of the Zen philosophy. Dizzy gillespie, his life. EssaySalinger 66). The characters in J.D. Salingers works start out in badsituations. Through the use of lucky symbols their life is changed towhat will make them happy. Salinger uses symbolism in his works alsoto foreshadow a better life. In â€Å"Long Debut of Louis Taggett† thesymbol of a cigarette being put out foreshadows the end of a marriage(Galloway in Curley and Kramer 58). The end of this marriage forLouis Taggett, means good for his life (Galloway in Curley and Kramer61). Louis at the end of the story is able toconcentrate more on his job, where he meets the woman that will reallylove him, and find wealth and prosperity (Galloway in Curley andKramer 59). This symbolism to foreshadow is one of many examples ofhow Salinger uses symbolism to predict a better life (Galloway inCurley and Kramer 61). Salinger many times use subtle, but importantsymbols to foreshadow better things (Galloway in Curley and Kramer62). The character, in this work, has suffered through hardships. The characters life is in a total mess at the time. Salinger alsoshows foreshadowing to a better life through â€Å"The Last Day of the LastFurlough† (Matuz 157). In the story John Hendren is able Salingeruses symbolism for the character to fulfill his quest for happiness(Matuz 148)John Hendren who is in World War II, has always wore largewooden necklace given to him by his mother (Matuz 148). This samenecklace stops a bullet, which could have killed him(Matuz 149). Johnis later awarded a medal of respect for his valiant effort, giving himlots of fame(Matuz 149). Salinger shows how such symbols providehappiness to the lives of people (Wenke 237). Salinger uses allusion from other works to show how happiness willbe fulfilled. In Salingers Catcher in the Rye, Salinger refersgreatly in one chapter to ducks in central park. The ducks are incontext to a scripture in the Bible, which tells of how the ducks arefree (Galloway in Bloom 53). Salinger later explains that Holden willbecome free as these ducks (Galloway in Bloom 54). In Catcher in theRye Holdens main purpose was to be free from the suffering (Gallowayin Bloom 58). The ducks represented how he would feel, being happy(Galloway in Bloom 56). Salinger also shows his symbolism from otherworks through the work of Mark Twain. Salinger portrays how Holden inCatcher in the Rye changes to a different man when he is at the waterfountain in Central Park, as the case in Mark Twains Huckleberry Finnin which Huck changes when he is on the Mississippi River (Grunwald inBloom 64). Salinger uses symbolism from other books in his books toconvey how the characters in his works will change f or a better life(Grunwald in Bloom 67). Salinger uses much of the symbolism to showhow the life of the characters has become happy. Salinger usessymbols to show the turning point of the characters lives. He showsthat these symbols will change their lives for the better. The works of Salinger show the quest for happiness throughreligion, loneliness, and symbolism. Salingers writings deal withcharacters fulfilling their quest for happiness. He would have thecharacters accomplish their quest by going through obstacles, inwhich they learned about their lives. He employed the religion,loneliness, and symbolism as means for the characters to understandhow to obtain happiness in life. The writings of the Salinger, becomevery important for this time period, because he goes against the grainof society to show how it is wrong. The writings of Salinger, whilethey may have been excellent in style, have become very controversialfor what he has portrayed in the society during this time period

Wednesday, December 4, 2019

Analysis of Energy Efficiency-Free-Samples -Myassignmenthelp.com

Question: Discuss about the Energy Efficiency and Its Impacts to the Environment. Answer: Introduction People use energy every day for either cooking, transportation, heating and cooling, manufacturers, entertainment and many others. Almost every household in Australia uses energy, energy consumption vary from house hold to household. Energy is not only consumed in the household but also in the industries, organizations, government institutions, schools and many other places. It is through energy we are able to cook, use refrigerator, heaters, coolers, lighting among other things. Energy use has really helped in for example in the households, in operating different machineries like the vacuum cleaners, iron box, laundry among others. It is because of the energy system that the machinery operates hence saving time. It is notably that different institutions uses different amount of energy in their daily operations. The big institutions like companies or industries use the most amount of energy compared to household energy consumption. The more energy consumed the more capital is paid an d vice versa. There are several ways in which energy consumption can be reduced and also alternative remedies have been put in place for the purpose of reducing energy consumption (Tiwari, Mishra Royal Society of Chemistry, 2012). Reduced energy consumption reduces the amount of carbon dioxide gas emitted in the atmosphere hence reducing environmental pollution. For the purpose of writing a better analysis of energy efficiency, I am going to use observation method for data collection in my home to carry out a survey on the level of energy consumption. I am using my home as the point of data collection because of the high consumption of energy and this after the data collection I will be able to identify which appliances leads to high energy consumption and find a remedy or a solution to reduce the level of energy consumption in my home. Energy use at home There are various uses of energy in or daily life at home, some of the common uses of energy include watching television, which is the most common thing especially when we are home or the children are home, the television is always on. Laundry or washing clothes is also one of the daily activities that involve energy use on a daily basis, another daily energy use is lighting and heating, at any point the lights must be on and the room must be kept at good temperatures. Others also include cooking, fridge and freezer, taking a shower, and flushing the toilet. These are appliances in the home that consume energy on a daily basis; they are the highest contributors of high energy consumptions in our homes and represents a basic need that we cannot do without at any point at home. Appliances and energy consumption After the survey and data collection it is identified that the most energy consuming appliances at home are room coolers and heaters and also water heaters. These two appliances uses 47% and 14% energy use respectively. According to the data collected however much there are other home appliances that come close like the washer and drier and lighting, the two still takes the lead in most energy consumption (Taylor, 2017). There are ways in which these two home appliances can efficiently be used to reduce or cut the cost of energy they consume, there are also alternative ways that can be used to replace these two home appliances for the purpose of reducing the consumption of energy and cost (Marti?n, 2016). Heating and cooling system efficient use Room coolers and heaters are rated the most energy consumer yet they are very important throughout all the four seasons. They help in heating the room during the cold seasons and cooling the room during the hot seasons therefore it is a necessity. However there are identified ways through which the heating and cooling system can be used efficiently for the purpose of saving energy by; Maintaining the equipment, this is important because clean filters prevent dust from building up in the system hence reducing high cost of maintenance and early system failure and tuning up your HVAC equipment to make sure that the system is in good condition. Using programmable thermostat; this is important in efficiency use especially if one is away for example for a week or two, or when you are at work or school by using a programmed thermostat you are able to program it depending on your schedule and this in return helps in cutting energy use hence reduced bills. Sealing the heating and cooling ducts; it is important that you make sure that the ducts are sealed in a manner which does not allow leaks, the ducts should not have holes and should be will connected since most energy is lost either through the holes, and poor connection which allows for leaks. Sealing and insulating with Energy Star; this involves the exterior of the homes, like the outer walls, windows, ceiling and floors. By sealing and insulating the home envelope correctly one is able to save up to more than 10% of energy consumption. However apart from efficiency use there are other alternatives of heating and cooling system at homes, this alternatives cut the energy consumption up to 50% and they are defined as the best alternative for homes. They include; furnaces and boilers, stoves and fire places, heat pumps, air conditioning, water heating, and thermostat among others. These alternatives act as cutting cost to heating and cooling system (Great Britain, 2008). Water heaters efficient use; after data collection and analysis water heater is the second most energy consuming appliance in the home by using energy of up to 14% of the total energy use. There are various ways or measures identified through which water heating system can be used efficiently to reduce the amount of energy consumed and some of the two easiest way is to use less hot water and to reduce heat loss in the heating and hot water distribution system. By reducing hot water use you are already controlling the consecutive times the water heater is operating for example reducing hot water use when washing dishes. Another efficient way of using water heater is by reducing waste in heating and distribution of hot water for example you can insulate water heater, insulate the hot water pipe and install heat traps. Lastly efficiency can be attained by using the modern water heater which has inbuilt-in heat traps; with the new system you can easily turn down the temperatures setting of the water heater to increase efficiency (Vezmar et al., 2014). On the other hand apart from using the efficiency means or reducing energy consumption in the water heating system, installation of solar water heating system is the best remedy because it absolutely depends on the sun for heat and it cuts cost of energy consumption and the amount of energy consumption in day to day use. These are alternative solutions to increase in use but decrease in energy consumption and cost on a daily basis (Oberle, 2016). Environmental impacts and cost of other sources of energy According to Denmead et al., (2008), sources of energy such as gas, coal, electricity and solar system have different cost and their effects or impacts to the environment. Each energy source has its positive and negative affects to the environment depending on the amount of production and consumption ad their rate or rather percentage of carbon emission per kg or kWh to the atmosphere is completely different, there are some which are high compared to the other. High level of carbon emission to the environment contributes to global warming hence it affects the environment. All the above mentioned sources of energy help in the home appliance and can be used in heating and cooling system and also water heating system. In Australia, Queensland is leading in carbon emission to the environment with a percentage of 146.7 million tonnes in 2014 down 4.6 percent in 2013 (Energy Consumption, 2010). Solar energy is one of the energies used as alternative source of energy compared to others. The impacts of solar energy to the environment are minimal compared to other sources of energy such as fossils fuel. Solar energy depends on the sun for energy generation and its cost is low. The high increase in solar energy system is bringing in a high competition in the energy sources as the cost of gas is rising (Zhang Anadon, 2013). The cost and benefit of solar energy range is low as compared to other energy sources. However, there are minimal environmental impacts related to solar energy apart from large land surface area, like it affects farming. Solar energy can be used in reducing energy consumption level of heating and cooling system as well as water heating systems. Because it is cost effective and it does not have big impact to the environment (Jack, 2013). Coal energy on the other hand has an adverse effect to the environment. It is one of the contributors of global warming because of the amount of carbon emission to the environment. Burning coal leads to acid rain, smog and toxic air pollution, due to the emission of sulfur dioxide, nitrogen oxides, particulate matter and mercury which affects the environment. Coal mining contributes to large land use, waste management, and air and water pollution. Coal energy is among the most used energy source in Australia and it its the highest contributor of carbon emission in Queensland Australia. The cost production of coal is relatively high compared to that of solar energy and that of electricity therefore it cannot be used to help in cutting energy consumption in home appliances that use the most energy in the homes (Thompson, 2016). Natural gas energy however has a minimal effect to the emission of carbon to the environment. It is one of the energy sources that least pollutes the environment. Burning natural gas for energy produces less emission as compared to burning coal for energy. Natural gas is being introduced as an alternative energy sources because of it least effect to the environment. However the natural gas can be explosive to the environment in case of leaks and this can lead to gas leaking to the environment (Mckerracher Torriti, 2013). It is therefore, important to make sure that measures are put in place to avoid the risk of gas leaking to the environment. This gas however can be cost effective and can help in reducing the energy consumption used in home appliance such as heating and cooling system and water heating system which mostly consumes high energy level at home (Wallis et al., 2014). Electricity production process creates varying impact on the environment, because different power companys uses different method or rather processes to create electricity. For example creating electricity using coal is hazardous to the environment. Green houses on the other hand are the most mechanisms for generation of electricity; they release carbon dioxide and other green houses to the environment. This in return has a huge contribution of global warming to the environment. The emission factor of gas, coal, electricity and solar in Queensland relates to the amount of gases emitted in the atmosphere per unit of fuel consumed which is 7.6 kg CO2-e/GL. The Australian government however has various that advocates and promotes energy efficiency both in commercial use and in home appliances. The Clean Energy Council is an organization based in Australia and its promoting clean energy industry. This organization is a non-profit organization which is dedicated in ensuring a clean and conducive environment for all. They are committed to introducing alternative sources of energy from the industry to home appliances. The organization works with many leading businesses dealing with solar, wind, energy efficiency, hydro, bioenergy among others and delivers a broad range of services to its members, installers, and retailers and the bigger clean energy industry. Through this company it is possible to acquire and install an alternative source of energy at home for use with home appliances like heaters and coolers and water heaters for the purpose of reducing energy consumption and the cost (Klugmann-Radziemska, 2014). Australian and New Zealand Solar Energy Society has also made impact in both Australia and New Zealand for promoting use of alternative sources of energy like solar energy in order to reduce energy consumptions in commercial use and household appliances and to ultimately reduce carbon emission to the atmosphere (Berge, Li, Flora Ro, 2015). This society believes that change start with an individual. The society further states that the renewable energy like wind, solar, geothermal, and tidal are stable and can never get finished unlike fossil fuels like gas which are limited and at the same time expensive. Through the use of these alternative solutions in big companies and even for home appliances will help reduce the amount of energy consumed, hence reducing the cost of energy for a long period of time (Nordic Council of Ministers, 2007). Reducing energy consumption/ environmental impacts of energy production and delivery There are various regulatory measures put in place in Queensland that if followed keenly can help in reducing the amount of energy consumed and the environmental impacts of energy production and delivery. Regulatory; Peak demand management- peak demand is the time when maximum use of electricity is experienced and this is between 4pm to 8pm when majority of people return to their homes. During this time a lot of energy is consumed and that is why the Queensland multi-billion electricity network has been built to reduce energy for the high peak loads. Demand management involves the energy use by consumers at peak times and how they can reduce it. One way is by switching off home appliances that are not in use at particular time and only switching them on when they need to use them. It may not necessarily reduce the total energy but reduces the peak hence minimizing need for new infrastructure. This generally will in turn help reduce impacts of energy consumption, production and delivery to the environment (OECD, 2011). Social socializing is a way of people getting to learn new things share ideas and also educate others. This can be used as a tool in helping curb energy consumption and it impacts in production and delivery to the environment by for example organizing seminars and campaigns aimed at creating awareness and educating and enlightening people and big commercials on how to reduce their energy consumptions and the effects of high energy consumption and use to the environment. Financial the government of Queensland has put in various financial support for alternative energy that are environmental friendly and have low cost in consumption. There are various organizations and groups that are also offering grants and finances to support various companies and researchers in coming up with the best energy sources alternatives. The government also finances institutions and media campaigns that are advocating and creating awareness to the public on how to minimize their energy consumption per household. A good example is the multi-billion electricity network built in Queensland to reduce energy consumption (Harrington, Harrington, Morgenstern Velez-Lopez, 2012). Marketing there are various ways through which awareness and knowledge of the alternative source of energy are being advertised and marketed. Companies that are coming up with alternative sources of energy that helps in reducing energy consumption use different kind of marketing strategies to market their product (Jaber, 2013). They use technology for example television, radio and newspapers which they believe are user friendly to pass down information. It is through marketing that people are able to identify with the best alternative and their cost of installation and the period of sustainability. For example Power Q, is a thirty year strategy put in place to encourage an competitive and broad market that attracts more innovation and investment. Ways to reducing energy consumption There are various away through which energy can be reduced in our day to day activities and even in the industrial or commercial use. Controlling the use of energy in all appliances is key to reducing energy cost and consumptions. Energy can be reduced in household appliances by doing the basic things like buying machineries that use minimal energy, it is good to avoid using your car even if it is fueled but instead you can cycle, walk, and use public transport among others to reduce the emission of carbon to the environment. Half of the greenhouse gases are generated by electricity. The gas is produced by using most of the home appliance and it is harmful to the environment hence increasing the rate of global warming to the atmosphere (Craddock, 2008). Using green power as an alternative source of energy is important however much it is slightly expensive compared to the standard electricity, it is environmental friendly and it uses less energy (Rennings et al., n.d). Cost benefit analysis for green power energy According to Farber (2012), green power energy is a scheme put in place by the government to help in reducing energy consumption and bringing in new measures that promotes environmental safety. It is the ultimate alternative for other sources of energy; the government has put in place resources and funds to increase green power energy production and use (Palmer, 2014). However, the cost of production and implementation is slightly higher, but the outcome is favorable to the environment. By investing in green power there is going to be reduction in the amount of carbon emission to the atmosphere which results to global warming. By using green power energy the amount of energy consumption and cost is going to be reduced because this energy system is designed to reduce the rate of energy consumption (Guerrero-Lemus et al., 2012). Conclusion In conclusion using alternative sources of energy to replace the existing sources of energy that are not environmental friendly is a big step to taking care of our environment. The shift in energy source from those that consume a lot of energy with high energy cost to those that are natural and helps in the consumption of energy is good especially for families and households, because the home appliances used contribute the higher percentage of energy consumption. Green power constitutes of energy sources like the solar system which has been greatly used by many people at home and even in commercial to improve the cost and reduce the level of energy consumed. It is possible to change the environment and our levels of power cost and consumption if we change to the green power energy sources because they benefit both the user and friendly to the environment. References Berge, N. D., Li, L., Flora, J. R., Ro, K. S. (2015). Assessing the environmental impact of energy production from hydrochar generated via hydrothermal carbonization of food wastes.Waste Management,43, 203-217. Craddock, D. (2008).Renewable energy made easy: Free energy from solar, wind, hydropower, and other alternative energy sources. Ocala, Fla: Atlantic Pub. Group. Denmead, O. T., Macdonald, B. C. T., Naylor, T., Wang, W., Salter, B., White, I., ... Moody, P. (2008). Whole-of-season greenhouse gas emissions from Australian sugarcane soils. InProceedings of the Australian Society of Sugar Cane Technologists(Vol. 30, pp. 105- 114). Energy Consumption. (2010).Global Energy Market Research: Australia, 17-23. Farber, D. A. (2012). Sustainable consumption, energy policy, and individual well- being.Vanderbilt Law Review,65(6), 1479-1525. Retrieved from https://search.proquest.com/docview/1266038258?accountid=45049 Great Britain. (2008).Programmes to reduce household energy consumption. London: Stationery Office. Guerrero-LemuS, R. I. C. A. R. D. O., Guerrero-lemus, Ricardo., Martinez-duart, Jose Manuel. (2012).Renewable Energies and Co2: Cost Analysis, Environmental Impacts and Technological Trends- 2012 Edition. Springer Verlag. Harrington, W., Harrington, W., Morgenstern, R., Velez-Lopez, D. (2012).Tools for Assessing the Costs and Benefits of Green Growth: The U.S. and Mexico. Washington, D.C: The World Bank. Jack, T. (2013). Laundry routine and resource consumption in Australia.International Journal Of Consumer Studies,37(6), 666-674. doi:10.1111/ijcs.12048 Jaber, S. (2013). Environmental impacts of wind energy.Journal of Clean Energy Technologies,1(3), 251-254. Klugmann-Radziemska, E. (2014). Environmental Impacts of Renewable Energy Technologies.International Proceedings of Chemical, Biological and Environmental Engineering (IPCBEE),69, 104-108. Marti?n, M. (2016).Alternative energy sources and technologies: Process design and operation. Mckerracher, C., Torriti, J. (2013). Energy consumption feedback in perspective: Integrating Australian data to meta-analyses on in-home displays.Energy Efficiency,6(2), 387-405. doi:https://dx.doi.org/10.1007/s12053-012-9169-3 Nordic Council of Ministers. (2007).Impact on energy labelling on household appliances. Kbenhavn: Nordisk Ministerra?det. Organisation for Economic Co-operation and Development. (2011).Greening Household Behaviour: The Role of Public Policy. Paris: OECD Publishing. Oberle, C. (2016). To Increase Energy Consumption Management Program Participation, Think Like a Bank.Natural Gas Electricity, (8), 16. doi:10.1002/gas.21890 Palmer, G. (2014).Energy in Australia: Peak oil, solar power, and Asia's economic growth. Cham: Springer. Rennings, K., Brohmann, B., Nentwich, J., Schleich, J., Traber, T., Wstenhagen, R. (n.d.).Sustainable Energy Consumption in Residential Buildings [recurso electrnico]. Taylor, R. (2017, Oct 17). Australia retreats on renewable power; government junks plans to encourage use of low-emission sources for electricity.Wall Street Journal (Online)Retrieved from https://search.proquest.com/docview/1951415510?accountid=45049 Tiwari, G. N., Mishra, R. K., Royal Society of Chemistry (Great Britain). (2012).Advanced renewable energy sources. Cambridge: RSC Publishing. Thompson, T. (2016).What is the impact of green practices?. Vezmar, S., Spaji?, A., Topi?, D., ljivac, D., Jozsa, L. (2014). Positive and Negative Impacts of Renewable Energy Sources.International Journal of Electrical and Computer Engineering Systems,5(2), 47-55. Wallis, P. J., Ward, M. B., Pittock, J., Hussey, K., Bamsey, H., Denis, A., Spies, B. R. (2014).The water impacts of climate change mitigation measures. Climatic Change,125(2), 209- 220. doi:https://dx.doi.org/10.1007/s10584-014-1156-6 Zhang, C., Anadon, L. D. (2013). Life cycle water use of energy production and its environmental impacts in China.Environmental science technology,47(24), 14459- 14467.

Thursday, November 28, 2019

Nutrition Review of the Whole 30 Diet Essay Example

Nutrition Review of the Whole 30 Diet Essay The Whole 30 diet plan, also called the Whole 9 Life Plan, has been out since 2009, and I decided to review it because one of my friends is currently following it, she claims she has never felt better and has lost weight. The diet plan is classified as a high protein/paleo inspired diet, and there is a do eat and do not eat list. First there are foods that you can eat including: meat, seafood, eggs, vegetables, some fruit, and plenty of fats from fruits, oils, nuts and seeds. The foods you cannot eat include: ugar or any sweeteners, legumes, grains, dairy, carrageen, sulfites, MSG, and potatoes. The idea is to only eat whole, organic foods that are on the approved list. The claim is that the foods that you cut out can be psychologically unhealthy, hormone-unbalancing, gut-disrupting, and inflammatory causing foods. The diet is done over a 30 day period, at the end of the 30 days they encourage you to decide how you want to go forward with eating, it does state you should continue until you feel ready to stop, but they warn it isnt supposed to be the Whole 365 (day) plan. I believe while they have many testimonials singing the praises of this eating plan, it does fit the bill for a fad diet. The first red flag is the complete halt on eating dairy, grains and legumes, and the limitation of fruits and certain high starch vegetables. This way of eating lacks balance, it puts a huge emphasis on a handful of foods, most of which are high in fat. Since there is no limit on portions of what you can eat, calorie control is not considered important on the plan. We will write a custom essay sample on Nutrition Review of the Whole 30 Diet specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Nutrition Review of the Whole 30 Diet specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Nutrition Review of the Whole 30 Diet specifically for you FOR ONLY $16.38 $13.9/page Hire Writer When grains and arbohydrates are restricted or eliminated in plans such as the Whole 30, weight loss occurs due to ketosis, which occurs in the body when it is not given adequate levels of carbohydrates. The problem with this is that when ketone bodies occur in the blood it can cause vitamin and mineral deficiencies, loss of bone minerals, cause elevated blood cholesterol, and impaired moods. (Sizer et al; 133-134) Your body is in a starvation mode that causes you to use your fat stores as fuel. This diet could cause a life threatening condition if someone went on it long enough. Whole grains contain fiber which helps promote normal blood cholesterol, and reduced risk of heart disease, promotes healthy body weight, and maintains healthy bowel function. Carbohydrates are needed to fuel red blood cells, and the brain and nervous systems. The problem with carbohydrates really lies with which kind you choose, it is important to pick whole grains over processed and refined ones. The encouraging of eating meat including unlimited consumption of red meat, bacon, pork, poultry and game is another red flag. All these foods contain saturated fat, and eating high uantities of these foods could be disastrous for ones health. This can cause high LDL blood cholesterol levels, heart disease, and other health problems including cancer. The other red flag for a fad diet is that it sounds too good to be true: cut out all these foods for 30 days and you lose weight and cure a list of health problems that run the gamut. It concerns me that on the message boards many parents are putting children on this diet in hopes of curing behavioral problems without consulting with a pediatrician or registered dietician. While the Whole 30 plan does have some good points with cutting out processed foods and additives such as MSG, avocado, but overall it is too extreme to be a wholesome eating plan. The only proper and long lasting, healthy way to lose weight is by overall calorie control, eating a varied whole foods diet, and getting exercise. Sources: Sizer, Frances. Nutrition: concepts controversies. 13th ed. Belmont, Calif. : Wadsworth Cengage Learning, 2013. Print. The [emailprotected] Program. Whole9 Let us change your life. N. p. , n. d. Web. 10 Nov. 2013..

Sunday, November 24, 2019

2016 MCAT Cost and Fees by Registration Zone

2016 MCAT Cost and Fees by Registration Zone Taking the MCAT is no easy feat, and paying for it isnt either, especially if youre a poor college kid working your way through undergrad. So, how much does this test cost? Good question. Heres the answer: Note: The MCAT fees below are only payable in U.S. dollars. The MCAT costs are divided into three zones: Gold, Silver, and Bronze. Read on for the benefits and costs of each. The Gold Zone If you take a peek at the MCAT registration dates, youll see that the Gold zone is the earliest zone in which to register, and registering early has its advantages! There is more flexibility for dates and locations, to begin with. And when you register in the Gold Zone, you can get a partial refund if you need to cancel for any reason. Plus, this zone offers the lowest MCAT fees all around. Registration Fee: $305Date and/or Test Center Reschedule Fee: $75 extraCancellation Refund $150International Fee: $95 extra The Silver Zone If you miss registering in the Gold zone, there are still benefits to getting in a little bit earlier. First, the registration fee does not increase at all. Plus, you can still reschedule your test date or test center if you need to. If you need to cancel, though, youre out of luck where your cash is concerned! Registration Fee: $305Date and/or Test Center Reschedule Fee: $135 extraNO Cancellation RefundInternational Fee: $95 extra The Bronze Zone If youre late registering for the MCAT, the good news is that you can still take it. The bad news is that youre going to have to pay a bit more for the test than if youd planned ahead. Registration Fee: $355NO Date and/or Test Center Reschedule OptionNO Cancellation RefundInternational Fee: $95 extra Affording MCAT Fees The AAMC does offer a fee assistance program (FAP) for students who just cant afford to pay the MCAT registration fees, but the benefits of the program vary according to which registration period you choose to use. Gold Zone FAP Program Registration Fee: $115Date and/or Test Center Reschedule Fee: $35 extraCancellation Refund $60International Fee: $95 extra Silver Zone FAP Program Registration Fee: $115Date and/or Test Center Reschedule Fee: $55 extraNO Cancellation RefundInternational Fee: $95 extra Bronze Zone FAP Program Registration Fee: $165NO Date and/or Test Center Reschedule OptionNO Cancellation RefundInternational Fee: $95 extra

Thursday, November 21, 2019

CASE BRIEFING Essay Example | Topics and Well Written Essays - 250 words

CASE BRIEFING - Essay Example Hence, MGM sought damages while respondents claimed that they did not control or monitor the use of the software (Casenote Legal Briefs, 2009). 3. History: The district court and the court of appeals both had ruled the decision in favour of MGM with respect to copyright infringement but did not hold the respondents responsible for it and summary judgement was granted. MGM had then decided to move to Supreme Court appealing for summary judgement in their favour (Casenote Legal Briefs, 2009). 6. Reasoning: The evidence that MGM produced clearly showed that the respondents marketed and sold the software as tool that could be used to share copyrighted material. The respondents had a clear purpose of making profits from the violation of the act from the users. The respondents had actively promoted pirating. File sharing tools are not illegal and the manufacturers of the tools are not responsible for how the users use the tool until and unless the manufacturer actually encouraged infringement. I am of the opinion that the respondents encouraged sharing of copyrighted material on their software. Yes, the respondents cannot control how their software will be used once it is sold but if they generate a sale by promoting the software as a tool to share copyrighted material, then the main purpose of the software will be pirating. Hence, respondents should be held responsible for copyright infringement. Unlike the Sony Corp v. Universal Studios, the only use of software is to share files which can be copyrighted or not. In Sony, VCRs could only play already copyrighted content and in no way contributed directly to

Wednesday, November 20, 2019

Social movement news Essay Example | Topics and Well Written Essays - 750 words

Social movement news - Essay Example From this above mentioned information, it might be clearly revealed that, in this age post racial period, the issue of ethnic discrimination is a major topic of concern as compared to others. Since, slave era or colonial era, the Asian Americans or the African citizens had to bear huge range of discriminations in all aspects such as educational facilities, voting rights, land acquisition, job employment, and many others. However, due to which, a hug range of Native Americans or Africans had to remain uneducated or jobless, as compared to white Americans. As a result, the level of poverty and unemployment raised that hindered their livelihood and living standard to a significant extent. Apart from this, due to the prevalence of racial discrimination, the African citizens feared to send their kids in schools and colleges to attain educational facilities and so their level of illiteracy increased to a considerable extent mainly among the black citizens of the nation of America as compar ed to others. Other than this, numerous African citizens emigrated from neighbouring countries is also barred to attain respectable positions (Parker & Goering). As a result of which, in spite of high experience and knowledge, the African Americans failed to improve their career objective or goals due to racial discriminations in this age of information technology or globalization. Furthermore, due to which, the level of wages of the African Americans are also quite low as compared to Original (Americans American Civil Liberties Union).

Sunday, November 17, 2019

Fox News Cable Network Analysis Case Study Example | Topics and Well Written Essays - 1000 words

Fox News Cable Network Analysis - Case Study Example The case study "Fox News Cable Network Analysis" talks about the Fox News Cable Network, a general news cable network channel that broadcasts news events and is focused on business and financial news. By 2011, Fox News increased the use of interaction components in its broadcasting but was still not at par with its competitors such as CNN. As a resolving strategy, by 2011, Fox News focused on business and financial new as a manner to gain numbers. In addition to that, Fox News also incorporated financial news channels, although its competitors such as CNBC maintained their standards to still remain the better rivals in the cable network industry. Fox News came as a business changer when they entered the cable news network scene, their aim was to redefine business news for Americans who were faced with troublesome financial decisions; this is the gap that Fox business Network came into the market to fill. In addition to that, Chris Roush, a renowned professor in the field of journalism at the University of North Carolina added that Fox Business News intended to target Middle America. This involved people who are majorly faced with issues such as saving money or even the knowledge on market trends and which is the best and right time to partake investments. They "intend to target Middle America," said Chris Roush. The format that Fox News uses is also multidimensional. They focus on aspects of news such as hot seat debates, talk shows and political news, financial and also journalism news.

Friday, November 15, 2019

Miniaturization Of Computing Technology Information Technology Essay

Miniaturization Of Computing Technology Information Technology Essay The revolution of electronic miniaturization began during World War II and is continuing to change the world till now. Miniaturization of computer technology has been the source of a seemingly endless battle between technology giants over the world. The market has become so competitive that the companies that develop microprocessors are constantly working towards erecting a smaller microchip than that of their competitor, and as a result, computers become obsolete almost as soon as they are put out on the market. The concept that underlies technological miniaturization is the smaller the better; smaller is faster, smaller is cheaper, smaller is more profitable. It is not just companies that profit from miniaturization advances, but entire nations reap rewards through the capitalization of new developments. Devices such as personal computers, cellular telephones, portable radios, and camcorders have created massive markets through miniaturization, and brought billions of dollars to th e countries where they were designed and built. In the 21st century, almost every electronic device has a computer chip inside. The goal of miniaturization is to make these devices smaller and more powerful, and thus made available everywhere. It has been said, however, that the time for continued miniaturization is limited the smaller the computer chip gets, the more difficult it becomes to shrink the components that fit on the chip. Devices made of semiconductors, notably silicon, are essential components of most electronic circuits. A process of lithography is used to create circuitry layered over a silicon substrate. A transistor is a semiconductor device with three connections capable of amplification in addition to rectification. Miniaturization entails increasing the number of transistors that can hold on a single chip, while shrinking the size of the chip. As the surface area of a chip decreases, the task of designing newer and faster circuit designs becomes more difficult, as there is less room left for the components that make the computer run faster and store more data. Gordon E. Moore introduced the concept known as Moores law in 1965, and it has been used in the semiconductor industry to guide long-term planning and development. The law predicts a long-term trend in which the number of transistors inexpensively places on an integrated circuit would double approximately every two years. His original statement appeared in his publication Cramming more components onto integrated circuits, Electronics Magazine 19th April 1965: The complexity for minimum component costs has increased at a rate of roughly a factor of two per yearà ¢Ã¢â€š ¬Ã‚ ¦Certainly over the short term this rate can be expected to continue, if not to increase. Over the longer term, the rate of increase is a bit more uncertain, although there is no reason to believe it will not remain nearly constant for at least 10 years. That means by 1975, the number of components per integrated circuit for a minimum cost will be 65,000. I believe that such a large circuit can be built on a single wafer (Appendix 1) The original statement made reference to one year, but was later altered to two years. Moores law describes a driving force of technological change in the late 20th and early 21st centuries. The development and capabilities of several digital devices are linked to Moores law. Some of these include processing speed, memory capacity, and sensors. These devises are still improving at an exponential rate and have dramatically increased the usefulness of digital electronics in every segment of the world economy. One such segment is that of Information and Communication Technologies (ICTs). This type of technology allows users to participate in a rapidly changing world in which work and other activities are increasingly transformed by access to varied and developing technologies. ICTs impact on several areas of the economy, including productivity and innovation, as well as advances in science and technology. They are the leading factor in improving innovation and creativity, and as such, a great portion of the productivity gains in the economy are due to the impact of ICTs on products and services. In science and technology, they transform the way researchers conduct their research. Owing to increasing economic and social demands, technology must be brought closer to people and organizational needs. This entails making technology functional and simple to use, affordable and available, as well as meeting new preferences and needs. This demand calls for the proliferation of miniaturization whic h results in the emergence of a new wave of technologies. The Benefits and Challenges of Miniaturization Miniaturization is one of the fastest changing megatrends. Although it can be a great benefit for society, it also has its downsides. The challenges include cost-expensive, data inaccuracy, software unreliability, information overload and may result in: Invasion of Privacy and Identity Theft On the side of problems, one of the biggest growing crimes in America is caused by the affects of miniaturization. Invasion of personal privacy and identity theft are two very dangerous crimes that can not only embarrass you, but can also cause financial problems as well. A report composed by the news organization PRWeb states that 10 million consumers in the US become identity theft victims every year and those people spend a countless amount of time and money to correct these attacks. Not all 10 million are caused by miniaturization related electronics, but with the advancement in technology, miniaturization has greatly helped to increase the number of identity theft victims. Miniaturization plays a role in this crime because it has created the technology of miniature spy cams which aid voyeurism. Voyeurism is a practice in which an individual derives sexual pleasure from observing other people  [1]  . Some forms of voyeurism are legal, but if the person being viewed is unaware of the action, then it is illegal and considered an invasion of privacy. Loss of Electronic Devices Another problem with the trend of miniaturization, due to computerized electronics to become extremely more portable, is the increased ability to lose your electronic devices or have them stolen. As stated in the Apple patent, Current portable electronic devices such as laptop computers, hand-held devices such as cellular telephones and personal media devices, such as the Ipod from Apple Computer, and even devices such as compact disc players, are sufficiently compact and lightweight as to make them easily movable. Unfortunately, such ease of transport also implies ease of theft. While the rightful owner of a portable electronic device may conveniently transport it almost anywhere, so can a thief. (MacNN.com: Apple Patent,2007) Hearing Loss A third problem with miniaturization is the growth in use of portable MP3 players. These players have caused physiological damage because of the extended use of the ear buds and playing the players music extremely loud  [2]  . Noise-induced hearing loss involves individuals losing the ability to hear higher frequencies, evidenced at times by mild ear-ringing or trouble following conversations in noisy situations  [3]  . This hearing loss is directly related to the use of the MP3 players. What are some of the devices that have been impacted by miniaturization? There are multiple examples that reflect miniaturization, but perhaps the most well known miniaturized device is the cellular phone. The theory of mobile telephones was born in the early 1900s in the United Kingdom and the United States.   They were born out of research on mobile car phones, and calculated out that by limiting the range of transmitters, they could recycle the same radio frequencies. This allowed them to theorize the possibility that with this technology, many users would be able to share the same network. They were unable to put a production system together to prove this theory, due to the limit of available technology. In the early 1970s, ATT and Bell Labs proposed the first commercial cellular, mobile phone network.   The proposal was for a cellular network,  which was to consist of many small broadcast towers, covering a small area (termed a cell), a few miles in radius.   As the mobile phone moved across this network, the call would be passed on from towe r to tower. The first fully automatic, first generation cellular network (1G), was developed by Nordic Mobile Telephone in 1981.   1G was still based on analog radio signals. The advent of Second generation (2G) was in 1991.   High speed, third generation (3G) cellular networks became a reality when the Japanese company NTT DoCoMo rolled out its commercial WCDMA network. In 1986 cost between $2,500 to $3,500 and weighed just under 3 pounds (Appendix 2). Today, they are razor thin, weighing between 4 and 6 ounces and can cost from JMD$1,000 to JMD$60,000. Some of the most prominent include Nokia  and  Motorola. Other examples are the iPod Nano, Motorola Razor V3 and Dell Inspirion 700m. Ipod Nano The Ipod Nano, manufactured by Apple Computer, Incorporated, is a digital compression music player that delivers up to 1,000 songs. It features a very slim and compact design with dimensions of only 3.5 x 1.6 x 0.27 inches and 1.5 ounces and supports a colour LCD screen, the Apple Click Wheel, plays continuously for 14 hours, and holds other information besides music files. It also contains 2 gigabytes of memory that holds 500 songs. The Ipod Nano is able to be used for many purposes when you are unable to use a CD player or even for replacing a CD player. A few examples are exercising, going on vacations, among others. Also in recent news, Apple released a new form of miniaturization with the Ipod Video. This device will replace the older Ipods and will be able to support not only playing songs, but also displaying video on a two and a half inch screen (Appendix 2.1). Moto Razr V3 The next example of miniaturization is the Moto Razr V3, which is made by the Motorola Corporation. The features of the Razr V3 include ring tone downloads, calculator and currency converter, date and clock, alarm clock, calendar, instant messaging, text messaging, video games, photo camera, and video clip downloads. The Moto Razr V3 supports all this while still only weighing 3.35 ounces and having dimensions of 3.86 x 2.08 x 0.54 inches. The applications of this phone basically compare to those of a palm pilot. By having a phone with this power, anyone will be able to keep a strict control on their life (Appendix 2.2) Dell Inspiron 700m The final example is the Dell Inspiron 700m notebook, made by Dell Incorporated. It is the slimmest and lightest of all of Dells laptops being 4.1 pounds and 1.5 inches thick. Other features on this laptop include an Intel Pentium M Processor, Windows XP, a minimum of 256 megabytes of RAM, 12.1 inch screen, a hard drive with 40, 60, or 80 gigabytes, and an ethernet card for internet access. This laptops applications are very broad and diverse and can be used for meeting other people through the internet, doing business, recreational purposes like watching DVDs, burning DVDs, listening to music, playing computer games, or  by applying this computer to almost any aspect of a persons life (Appendix 2.3) Convergence Traditionally, communications media were separate and their services were distinct. Broadcasting, voice telephony and on-line computer services were different and operated on different platforms: television and radio machines, telephones and computers. Convergence is the combination of all these into one operating platform. It is the merger of telecom, data processing and imaging technologies. This convergence is incubating a new era of multimedia, in which voice, data and images are combined to provide services to the users. Traditional convergence is noted in the combination of the personal computer and the internet technology. This combination provides a convergence of data processing, images and audio services. Convergence makes it possible for one element to provide multi-service. An illustrated example of this is in the mobile phone, which was initially designed for voice communications. These days cell phones offer more functions: They offer print and text media as in the Short Message Service (SMS); they provide reception links to radio stations and access to broadcast information, they provide links to access the web, they capture, send and receive pictures and so forth. New generation of mobile phones are designed to capture video images.This had led to the death of many traditional devices like the Personal Digital Assistant and the proliferation of miniaturized devices. Miniaturization and the Digital Divide In the early 1990s, when someone referred to the digital divide they were really making reference to gaps in society between individuals who owned and had access to computers and those who had not. As the term evolved it adopted new meanings, it came to refer to the gaps between people with effective access to digital and information technology and those with very limited or no access at all  [4]  as well as refer to the inequalities between groups of people in their ability to use information technology fully. It also speaks to the imbalances in resources and skills needed to manipulate information on the internet. Therefore, the term digital divide is really two folds, it relates to the imbalances created by the inability to physically access technology and the unequal acquisition of skill attained with the constant use of said technology. Due to this the term is often interchangeably used with the knowledge divide, as it is proposed that if there is little to no access to the vast amount of information provided via the internet and technology individuals will be deficient in the attainment of knowledge supplied via this source. The four major components that contribute to the digital divide, as discussed by Bharat Mehra (2004, Digital Divide, Wikipedia, the free encyclopedia) are socio economic status, income, educational level, and racing among other factors associated with technological attainment. These are all major issues that affect society on a whole on a social level. The global divide on the other hand, refers to the same concept but in relation to countries as oppose to individuals. It really refers to differences to technology accessibility between Countries or the whole world. Miniaturization of technology in its truest form, if utilized properly will make an attempt to drastically reduce the gap in society that has significantly helped to perpetuate this problem. The continuous miniaturization of technology will among other things make technology more accessible to everyone. This is due to the fact that as technology gets smaller, it uses less resource to manufacture them and hence cause a reduction in the production cost. This in turn, causes a reduction in the selling cost, making it cheaper and more accessible to everyone. Technology is no longer only for the wealthy or the wealthiest countries, nor is it a means by which the rich can showcase their wealth. Now that miniaturization has made it accessible to almost everyone, the digital divide as it pertains to access to technology is noticeably dwindling. Projects like One Laptop per Child offer a partial solution to the global digital divide; these projects tend to rely heavily upon open standards and free open source software. The OLPC XO-1 is an inexpensive laptop computer designed and intended to be distributed to children in developing countries around the world, to provide them with access to knowledge (Appendix 3). Organizations such as Geekcorps, EduVision and Inveneo also help to overcome the digital divide with the use of now miniaturized technology. They often do so through the use of education systems that draws on information technology. The technology they employ often includes low-cost laptops, subnotebooks, handhelds (eg Simputer, E-slate), tablet PCs, Mini-ITX PCs, and low-cost WiFi-extending technology as cantennas and WokFis. In addition, other information technology material usable in the classroom can also be made diy to lower expenses, including projectors. Surely one can see, by these examples, where the continuous miniaturization of technology is playing some part in diminishing the global digital divide. These and other continuous efforts are reducing the digital global divide in developing countries owing mainly to miniaturization. As time progresses individuals will find new and innovative ways to make technology smaller and smaller and hence making them more accessible to the general public and more importantly, to developing nations. The Future of Miniaturization The future of miniaturization is uncertain as there have been many different projections as to where designer and creators want it to go. Some believe that the idea is to get more transistors on a single chip. Increasing the number of transistors ultimately leads to more power in the computer, cell phone, handheld PDA and other electronic devices that have a computer chip inside. In our times just about every electronic device has a computer chip inside. The pursuit to make these devices more powerful, and thus effectively independent of a constant power source, is the focus for miniaturization in computer technology. Ultimately the goal is to have computers everywhere by making components smaller and more powerful. However, what we do know is that technology will get smaller and smaller until they are almost microscopic. Technology created in the future will all have a few similar characteristics, they will be smaller, lightweight, durable, reliable, tamper-proof, and consume very l ittle power. However with these advances comes a certain level of concern. One of the biggest and most common concerns in making computer technology smaller is the availability of the Internet. As computers are miniaturized down to the subatomic level, computers could literally be floating around in the air. By building computers on the subatomic level, the laws of physics do not apply as we know them. This allows for greater flexibility in computer connectivity, and may eventually make wiring computers together obsolete. While this and other concerns are valid, with the continuous creation and evolution of technology, they will soon no longer be relevant concerns. Appendix Appendix 1 Appendix 2 Appendix 2.1 Appendix 2.2 Appendix 2.3

Tuesday, November 12, 2019

The Tempest :: essays research papers

The Tempest was one of William Shakespeare’s last plays. Into it, he put his heart and his soul. The epilogue in itself carries enough emotional weight to fill an entire play. The scene where Ariel says that she would feel bad for the men trapped on the island if she were human (V. i. 20), if performed right, can be one of the most moving lines in the history of theater. The emotions in the play make the play extremely hard to perform. It is one of the most difficult stage plays for the audience as well as the cast to interpret, but isn’t impossible with a good director, cast, and crew. If a play is not staged well, the audience may have a hard time understanding it. In The Tempest there are many scenes that are extremely difficult to stage. For example, in Act III Scene 3, there is the stage direction, "Enter several strange Shapes, bringing in a banquet; and dance about it with gentle actions of salutations." (Shakespeare, 57) Then, after the men decide to eat, "Enter Ariel, like a harpy; claps his wings upon the table; and with a quaint device the banquet vanishes." (Shakespeare, 58) How does one bring an entire banquet onto the stage and then in the blink of an eye, make it disappear? It is one of the greatest obstacles in known theater. The appearance of Caliban is something to be argued over. In some performances, he has been portrayed as a fish, in others a dog, in some a hunchback, but his appearance is an important part of the play. It is imperative that the audience hate him, be disgusted by him, for the emotions to work right. He has t o be depicted as abhorrent and lewd. This is another dilemma for the director, and the actor who plays Caliban has to be notably gifted. The spirit, Ariel, is of undefined gender, and this is also quite a difficult thing to portray on the stage, as one must choose, to a degree, the sex of the spirit. Also, the language, late sixteenth century English, is rather hard for the modern ear to understand without scrupulous study. Many words strange to those of the twentieth century were common, ever day words in Shakespeare’s time. The line, "You have often/Begun to tell me what I am, but stopped/And left me to a bootless inquisition/Concluding, ‘Stay! Not yet.

Sunday, November 10, 2019

Social Ills of a Society

Societal values of every society is sustained by the organs of the society. interestinly,the most important organ is the goverment. so goverment is the most important organ reponsible in maintaining societal values. We are all living in a democratic world today and like democracy is clearly define as â€Å"the goverment of the people by the people and for the people†,this means the goverment is the peolple that make up the society. Now,a society that has failed in all sense of the word,is not without the fault of the ones that inhabitates the environs. hen crime and iimmoral decadence become the order of the day,and is seen as the norm in a society,then we have an issue in our hand. I mean a society where boys of 18 years are drug barons and heads of gangs responsible for murder,robbery,and distribution of illicit drugs in the society. but inspite of all these,they are celebrated and worshipped by the society which they have destroyed. Education is one area that has recieved s et back greatly in this whole drama,as many young ones growing up don't see models in the light of education around them,yo follow. ut they see a lot of gangsters that are making money even from a very young age. so this becomes the benchmark for measuring success in this society.Those that even went to school,immediatly they got a job that could give them some money,they left the society and went some place else to build a life of thier own,as they really could'nt fit in to that world back home. This is the case with many african societies,and this has brought about alot of death,rape,unwanted pregnancies,child abuse and drug abuse. etc. but the society still feell trapped in this quagmire irrespective of the huge prices that is been paid for all of this. his is where agencies both govermental and non-govermental,should become more strategic in saving lives and the society. they should come up with orientation programes on the effect of drugs,alcohol, and crime. the goverment shoul d embark on compulsory secondary school education for all youth within the age of education. they should arrest and remand all crime defaulters so as to serve as deterrent for the others. they should build more schools in such societies and increase the activities of the law enforcement and drug enforcement agents in these kind of environs. All of these will help curb the menace of crime and drug in the socities.

Friday, November 8, 2019

Mozart3 essays

Mozart3 essays I'm writing my paper on Wolfgang Amadeus Mozart. I will be talking about his life and his music. I will tell you a little bit about his father, wife, Mozart was the leading composer of the Classical Age. He wrote many different types of music. He was the best composer of his time. Mozart was born in Salzburg, Austria on January 27, 1756. He was around music his entire life. By the age of three, he had begun to show a love of music. He would listen to his sister play the piano for hours at a time. Then he would get up on the bench and try it himself. He loved to When Mozart was five, he was already doing plays. He took part in a comedy called Sigismundus Hungariae Rex. Just after this he began to travel around Europe to play pieces of his music for kings. By this time in his life, he was already composing operas for the theartre. Mozart composed over six-hundred pieces, some of which he composed by the age of fourteen. He appreciated music because his father also loved and appreciated music. His father's name was Leopold. Leopold was a great composer as well as a leader of a social party. Mozart and his father traveled together to play music. His sister Nannerl, whom Mozart had listened to in his child years, usually came along to support Leopold and Mozart had different styles of music. Leopold only composed religious music. Mozart wrote operas, symphonys, church music, concertos, and also serenades. He excelled in all types of music. Mozart never rewrote any of his work. It was always perfect the first time. He never recopied his work either. There was only one original copy of each of his works. Now of course they have been recopied and sold in People loved to be around Mozart. He had a wonderful sense of ...

Wednesday, November 6, 2019

The rules for World Schools debating Essay Example

The rules for World Schools debating Essay Example The rules for World Schools debating Essay The rules for World Schools debating Essay Just being able to argue well does not make you a good debater just as being able to kick a ball will not make you a good soccer player. There are various rules to debating, depending on what style of debating you are using. There can be British parliamentary debating, Oxford style debating, SACEE style, and most importantly World Schools Style debating.  The rules for World Schools debating were invented in Australia decades ago, as an answer to the boring styles of debating that school debaters had to take part in. At university level, debaters are allowed to interrupt each other and make all kinds of smart comments, as the focus is no longer on whether you are a good public speaker, but more on whether you could argue well, present your arguments clearly, and could make people believe what you were saying. No one cared what the Oxford definition of the topic was what mattered was whether it was clear what you were arguing about, and whether your argument was the most understandable and believable. World Schools debating was invented to capture that exact spirit of debating at school level. The older, stuffier, more formal styles went out the window, and World Schools began to spread, as it was the first debating style that promised to be really entertaining to be involved in, as well as to watch. Debating was starting to become a real form of entertainment. The rules for the World Schools style of debating are really quite easy, once you have got the hang of it and they change very little at all the different competitions. The only thing that is different is that you may be asked to speak for slightly longer or shorter in your debates. Everything else remains the same. The only thing about World Schools that is very different from what you might have seen before is something called Points of Information (or POIs for the real dorks). Points of information are a rule that lets you interrupt someone elses speech to challenge them on what they are saying and means that the whole debate becomes a lot more fun to be in. Once you finish your speech, you can still be involved in what is going on, and score for your team just by making sure that you challenge the other team on their arguments. But dont worry about points of information now. We will take a look at them later. In the meanwhile, World Schools style is very similar to normal deba ting with all its basic rules, with just a few little changes. The Basic Rules of World Schools Style  Teams  In World Schools, there are two teams just like most forms of debating you will have seen before. The one team is the PROPOSITION, and it is there job to agree with the topic, and argue for it. The other team is the OPPOSITION, and it will be their job to disagree with the proposition.  Each team will have three speakers in it, and they will each have a chance to speak once during the debate, to state their case, as well as being able to offer points of information to the other teams speakers when they are speaking. They can do that throughout the debate. Speeches  Once the third speakers from each side have finished speaking, one speaker from each team will have to give a short reply speech, which will let them summarise what has gone on in the debate, and close their teams arguments. The person who gets to do this cant be the third speaker from the team. This is because they will have just finished their speech, and so they wont have time to write another one and come up to speak again. That means that either the first speaker or the second speaker will have to do the reply speech. The speeches are all done in a specific order, which is very similar to any style of debating that you might have seen before. There is one little difference though. The reply speeches happen the other way round from how it normally works. The Opposition third speaker will finish tehir speech, and then the someone from that team will have to get up straight afterwards to give the reply speech. That means that the Opposition team gets to speak twice in a row. After the reply speech, it will be the Propositions chance to do their reply speech, and then the debate will end.

Sunday, November 3, 2019

Legal History Essay Example | Topics and Well Written Essays - 2000 words

Legal History - Essay Example The law is no longer a fabric of clearly-defined spectrums, but is rather a patchwork quilt of various shades of gray. This framework is important in that it stimulates self-interrogation. It does away with the all-too-convenient givens of a legal system - that there is but one set of "correct" rules and that legal decisions are but logical outcomes of tested principles that are empirically-replicable. This is perhaps the best frame to undertake as we wade through the murky waters of legal history - navigating through Roman and anglo-saxon law; and moving towards and studying the various subtopics such as criminal law and justice, tort and restitution law, and gender law. Roman law is the legal system of ancient Rome, covering more than one thousand years from the twelve tables to the Corpus Juris Civilis. Animated in large part by the great thinkers of its time, this provides ready example that the law is more a patchwork quilt of the evolving mindsets of the day, than a steady and solid rock. For example, the great thinker Cicero maintains that there was no distinction between that which was morally good and what was useful to man. To quote from Cicero, "Virtue is a habit of the mind, consistent with nature and moderation and reason." [Rhetorical Invention (bk. II, sc. LIII)] Much of this has been influenced by Platonic philosophy which is hinged on moral virtue as practiced by just rulers. As such, the concept of government and duty has underlain much of ancient law and has aided the people of the time in charting their destiny. The interface between law and literature and the arts provides insights into how legal history was shaped during the past. Much of the law was influenced by the cultural milieu of the time. To quote from Green (1929): It is generally understood that the plays of Plautus, based on Greek models and avowedly translations of Greek comedies, have been so adapted for presentation to a Roman audience that they present a mixture of Greek and Roman elements. But the extent to which materials of each kind are used has been the subject of considerable discussion rather wide disagreement. Especially is this true as to the legal questions involved in the questions presented. The law of restitution Another field of law which would demonstrate how the law indeed is borne of subjective experiences and interpretations, rather than fixed principles is the law on restitution. The road towards accepting free acceptance as an iron-clad principle in the law of restitution may appear tantalizing to some, but as many legal scholars have pointed out, it is a road fraught with many dangers. Indeed, even the larger fulcrum on which it rests - the broad concept of unjust enrichment - has been the source of vociferous disagreement. So murky are the waters that judicial acceptance of the concept through the years has been less than overwhelming. The farthest it has reached, according to Hedley (1995) is this: a considerable number of judges now recognize that there is an important subject called restitution and that in general terms, it concerns the removal of benefits that would otherwise unjustly enrich the defendant. It is not difficult to imagine that jurisprudence surrounding the much more limited principle of free acceptance is even narrower. To aspire for universality or even, less

Friday, November 1, 2019

Total War and Society between 1789 and 1945 Dissertation

Total War and Society between 1789 and 1945 - Dissertation Example The above mentioned are some of the major wars and revolutions which have affected the society and economy of different nations of the world since 1789, this study has been narrowed down to focus on British society; the most studied events were the French Revolution, the First World War, and the Second World War, and thus the in-depth literature pertains to these three events. Therefore this paper will discuss the major aspects in detail and the minor events roughly, and further conclude with the claim that war has major aspects on society and is largely responsible for changes in a nation overall. The above mentioned are some of the major wars and revolutions which have affected the society and economy of different nations of the world since 1789, this study has been narrowed down to focus on British society; the most studied events were the French Revolution, the First World War, and the Second World War, and thus the in-depth literature pertains to these three events. Therefore th is paper will discuss the major aspects in detail and the minor events roughly, and further conclude with the claim that war has major aspects on society and is largely responsible for changes in a nation overall. Historians around the world, who have worked on the study of the French Revolution, might disagree on the causes and time of the occurrence of the event, but they essentially agree on the fact that this event had effects that were wide enough to extend farther than the frontiers of France. Some effects are very profound and easy to identify, but many impacts are relatively less obvious and thus difficult to recognize.   The French Revolution began with the order of Louis XVI to the State General for money which would finance his bankrupt Government, and this broke the seal of the long accumulated grievance against the monarch power and led to uprising in the form of massive revolution,   which lasted for only 12 years and was an internal rebellion in France, but it had far-reaching throughout the world. The effects of the revolution were as widespread as the initiation of the matriculation system to the political shift from absolutism theory to republicanism.   The French revol ution challenged the power balance in Europe, and also led to widespread bloodshed in the United Kingdom, Prussia, Spain, Russia, and Sardinia etc. the revolution also spread the French culture throughout Europe, including the UK, where the French fashion penetrated the British roots and is regarded as the ruler of contemporary fashion today. The revolution also led to the occurrence of the Congress of Vienna which led to the abolishment of slavery throughout Europe, this had massive social effects, as caliber was being given importance over class and status.  Ã‚  

Wednesday, October 30, 2019

Organizational Conflict and Conflict Resolution at John Lewis Waitrose Assignment

Organizational Conflict and Conflict Resolution at John Lewis Waitrose - Assignment Example It is against this background that organizational conflict and conflict resolution as a leadership and management issue at John Lewis Waitrose has been outlined in the current paper. Generally, Waitrose is identified as the supermarket division of the larger chain of companies operated under the brand of John Lewis Partnership. With an employee base of over 85,500 in almost 230 branches, it is common that issues of inter-personal conflicts will arise in the conduct of the daily tasks of employees. Through a comprehensive secondary data collection that was conducted on the company, it was realised that like most other organisations where employee-to-employee communication is part of the key chain of processes to get pieces of tasks executed, issues and reports of conflicts are very common. Some key words that emanate from the case study are organisational conflict, conflict resolution, conflict prevention, productivity, inter-personal, and maturity Waitrose is a supermarket component of the larger John Lewis Partnership. Waitrose is thus responsible for the food retail division of John Lewis Partnership, which has been identified as Britain’s largest employee-owned retailer (John Lewis Partnership, 2013). ... Meanwhile in a situation where there exists such differences, perceived and actual oppositions set in, bringing about organizational conflicts (Canary, Coach & Serape, 2001). This situation has however not been a major cause to deter the company from a rapid annual growth, for which reason the company currently boasts of revenue of ?5400.4 million, backed by an operating income of ?173.5 million and net income of ?123.3 million (Gardener, 2013). This feat has been achieved while operating under the mission and vision to be a dedicated, energized and team spirited company that brings excellent food retail services to customers. Cases of Organizational Conflict A case of organisational conflict was found in literature through secondary research in Ting-Toomey, Oetzel & Yee-Jung (2001). It was realised that one employee, Staff X (name withdrawn for ethical purposes) had a communication confrontation with another employee, Staff Y (name withdrawn). Staff X was the employee responsible fo r giving customised service and assistance to a prestige customer of the company. One day as the prestige member comes to the premises of the store, he first approaches Staff Y and asks if Staff X was around to deliver serve as usual. Meanwhile, Staff X had noticed Staff Y that she was going on a lunch break and that Staff Y should cover her back. Because of this, Staff Y accepted to take the role of Staff X and give the prestige member the needed service he always had from Staff X. It turned out that the prestige customer became very satisfied with the services of Staff Y and personally requested from management to assign Staff Y to him from henceforth. Once Staff X was

Monday, October 28, 2019

Kind of body Essay Example for Free

Kind of body Essay It reads, I know exactly what kind of body I want to have this year the font is very clear and big and bold making it easy to read, the black and white colours react well enhancing the view of the quote, there is a play on words in the writing of the quote which sits on top of the main block of text and acts like a sub heading. Reality confirms that it is just impossible for todays weight watchers to choose how they want to look and always dream of that miracle cure that will instantly change their physique and make them more attractive to the opposite sex, but this quote, which adds to the unique aspect of the text because it has been said by a person (woman) states that someone is saying that they will choose what kind of body they want this year, which instantly makes the reader that little more interested, being able to state such a thing lures the readers further into the advert, bringing them onto the main bulk of the text, now they have been briefed on what the product could do for you, with the help of the images titles and quotes the reader develops (her) interest enough to want to read the small print which a success on the count of the editor and retailer. Coming to the last few points of the advert analysis we see that there are some very considerable features that are hidden to the ordinary Joe Bloggs but seem to work like a charm unbeknown to them.  Ã‚  Moving on to the main bulk of text situated on the extreme right of the A4 spread. One point I have noticed is that the advert seems to form a secret map, for the readers eyes, there are certain features that follow on from each other that guide the eyes all round the advert gradually covering everything there is to see, below I have described how my map theory seems to function; You start with the large (st) picture of the woman,  Ã‚  Very close to that, close enough to not let the eyes wonder off is the big title stay special the eyes then run along the title crossing the textual bridge across the page  Which then leads the eye to the top of that page, using the natural instinct of the eye to go to the top of the following page when reading, which then Brings us to the next base where there is another title/quote then this leads you down  Ã‚  To the large capital N starting off the block of text the eyes read through this quite oblivious to the mapping system going on  Leading all the way down to the final caption and a finishing image to fixate in the readers mindAmazing!  And there you have it, moving back to the main bulk of text; this paragraph contains the main detail that the customer/reader needs to know, but would not instinctively stop to read while reading the whole magazine, even though if the reader may want the product, if they read the details their eyes do not recognise this while glancing at the page. Moving on to analysing the text itself; the entire paragraph is addressed to the reader personally like a one to one conversation, this adds familiarity between the reader and the woman in the advert, a very informal vocabulary is used with words such as beefcake and dream boy, and the subject of the text is associating the cereal with setting up a perfect relationship with a womans ideal man, by gaining the apparent impossible, and I quote, a figure thats irresistible. Further more as I read deeper into the text, a kind of friendly relationship is built up between the reader and the woman in the article and then some sentences, that are said soon make sense of the once mysterious images, like the picture of the man on the fridge; we soon understand that the picture is there to stop the woman pigging out because the image reminds her of her prize at the end. It states, A splash of ice cold milk on a bowl of Special K is a pleasure not a chore this has a great effect on the reader because everyone knows, that dieting and eating healthy just seems like hard work. However for the woman to say its a pleasure, coaxes the reader further and now that there is this little relationship going on with the reader and writer a sense of trust develops, the paragraph finishes off nicely with all I need now is someone just as tasty to share it with this Is a perfect finish if you ask me because it gets the reader thinking, and soon has them begging for the source that will grant them this perfect scenario, and they then finally read on to the final part which states all the nutritional facts about the cereal, as discussed before the last picture is of the box, and this is the last thing the reader sees, before turning the page and will be the most recent thing they remember when they go shopping for another Bach of cereal. Some very good features were described; we have witnessed the very skilful and cunning minds of editors for adverts, how deep planning and thinking is needed to capture the readers interest and also just as importanttrust.  My Advert (MFI)  My advert is advertising a well-known furniture store called MFI; the advert is set upon one single A4 sheet, and only contains one main image, one title and a logo. As with the previous analysis I will start with the images and the rest of the features will follow after one another. As I said there is only one main image this is of a beautiful bedroom that has a very warm feel to it because of the mixture of dark reds and purples, used in the room. In the centre of the bedroom is a bed and on the bed lying down is ruby wax a very well known TV presenter, in a night gown with her feet up in the air smiling looking towards the reader. The room is truly fit for a king/queen, as all the features of the room are immaculate and matching almost impeccably. Now to pinpoint the effect of this;  First of all the whole page is taken up by the colours of the image and this will easily attract the readers attention, as it did mine when I was searching for an advert to study. So the advert relies a lot on its image functions to attract attention and not so much on titles and quotes. The room is immaculate telling the reader that their bedroom may well look like this if they shop at MFI  There is a teddy on the bed and I feel this adds a bit of familiarity to the advert and associates it with everyday people  A known celebrity is used to sell the product, and as people will flick through the pages of a magazine a face that they recognise will almost certainly make them stop and want them to read on  Also Ruby Wax is a very high rate celebrity and people know that she has a few quid, and when they see Ruby Wax with some products from MFI they suddenly think well if its good enough for its good enough for me, for celebrities may shop where ever they want, and if she has chosen MFI this forms a trust bond with the reader of good quality. Moving on to the text, there is only one main title piece of text which reads, all the big names under one roof  This is corresponding to two things at one time so is a play on words. One meaning is referring to Ruby Wax, as she without a doubt is a big name and she is under one roof in the bedroom so that is one of the meanings of this text piece. Then the second meaning is referring to the actual brands of the furniture, all the big names under one roof all the best furniture brands in one shop. This effect causes the reader to think for a second and choose which out the two ways they interpret this title either way they will be impressed by the statement and will instantly be intrigued to go and check out the big names under the roof of MFI. Then finally we have the logo of the brand that kitted out the bedroom that Ruby Wax is displaying, this the last thing the reader sees and this sticks in the readers mind for when they may visit MFI so SCHREIBER at MFI assists the reader in what they look for first when they visit the store, this is a beneficial technique for both MFI and SCHREIBER and this about wraps up the features of this advert, not quite as complex as Kelloggs but that advert had more of psychological effect on woman of today and their scenario of wanting a man and needing a nice figure to find a decent one, where as furniture is more of a general subject and requires less detailed features.